We had the good fortune of connecting with Timothy Hokett and we’ve shared our conversation below.

Hi Timothy, how do you think about risk?
To me, risk is a calculated process of implementing your ideas in a way that’s easily understood by your target audience. If you can identify a problem, you can pinpoint and corner a market; and then if you can corner the market you have the ability to lessen your probability of failure. Define your business and then find your customer.

Every time you step out and put a business plan in action you’re taking the risk that some people may judge you, may not like your product, or then have the ability to choose how they want to judge you. My first business was a very minimal risk where I bought clothes from a guy I knew as a wholesaler and then resold each individual item to my family and friends. My risk was only a $250 investment and at that time I was a freshman in college. For the first semester in college I couldn’t seem to find a job to save my life and that money helped me get through the first couple months. I don’t remember how much money I profited but I understood that if I invest into a product I can then sell that product receive a. return and then have the option to reinvest in that business or move on to something else.

Fast forward to today, I am still in the Fashion Business buying clothes that I now design and selling them for a return.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have multiple businesses which all started from me investing into $250 worth of clothing and reselling them to my family and friends. That investment gave me the confidence to later develop my own clothing line and now 7+ years later allows me to guide other business owners into developing the best product based businesses and ideas on the market today.

What sets me apart from other business owners is that everything I am teaching other people I have personally spent years developing on my own. I handle everything from product design, website development, manufacturing, business negotiations, marketing strategies, and so much more. Everything that you need to develop and launch a successful product based business from scratch I can develop, design, and create all on my own.

I don’t know any other companies that can handle every aspect of business development in house with proven and consistent success stories.

Getting too where I am today was definitely not easy but I refused and still refuse to give up and not believe that I am the best Businessman, Designer, and Artist in the world. It’s been times where I needed help, it’s been times where I couldn’t pay my rent, or take that summer vacation trip with my friends but like all successful entrepreneurs I was willing to sacrifice what I what at the moment for what I know I can achieve long term.

Most people, aren’t willing to face the reality that it might take you 5 years just to begin to make enough to start taking vacations twice a year. Everyone wants the fast and easiest way out, that only costs $5 of upfront costs. However, the truth is far different than the picture that Instagram paints.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my friends came down to visit me for a week I would have to take them to some of my favorite spots. The first one would be Haywire at Legacy to give them a great atmosphere and even better food. Then after that, we’d visit North Park mall and Highland Park to go on a high end fashion tour.

After we left North Park I would take them to Cidercade Dallas to play a bunch of vintage video games and relax until the next day.

In the morning we’d get a fun workout in by heading to Summit Climbing in Plano before heading to Stirr in Addison for lunch. Followed by a trip down to Main Street in Deep Ellum and then Kiss nightclub for our evening hangout spot.

The next day, we’d take a trip down to Fort Worth and go see a rodeo at Stockyards (we don’t have anything like that on the East Coast where I’m from) then a trip to Modern Art Museum of Fort Worth.

Dallas has so many unique places to go and see that it would take a few trips for all my friends and family to really see and enjoy everything but before they go I’d have to make them go to one of my favorite restaurants, Queen of Sheba, in Addison to try the best Ethiopian food in the Dallas area.

Who else deserves some credit and recognition?
I want to shoutout my OG JC (Jesus Christ), he helps me mold my decisions and businesses into tangible assets and gives me the ideas that I in return pass along to my clients each and everyday.

Website: https://www.sellyourownmerch.co/

Instagram: https://www.instagram.com/hustlehokett

Linkedin: https://www.linkedin.com/in/timothy-hokett-749721100/

Other: https://www.hokettgallery.com/ https://www.shopaundi.com/

Image Credits
The Maldives by Aundi – Developed By Sell Your Own Merch Elevate Hair Co. – Developed by Sell Your Own Merch Orange Camo Camo – Weekender by Hokett Gallery Shirt, Hat, Sneakers – by Hokett Gallery Lets Talk About It Card Game – Developed by Sell Your Own Merch Survival Pack Rap – Developed by Sell Your Own Merch Straight From The Delta – Developed by Sell Your Own Merch Hall of Fame II – Sneakers by Hokett Gallery

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