Meet Tiffany Fulcher | Entrepreneur and Sales Strategist | Founder of ConvertHer™ | Co-Founder of Marcole Software Consulting

We had the good fortune of connecting with Tiffany Fulcher and we’ve shared our conversation below.

Hi Tiffany, can you walk us through the thought-process of starting your business?
Honestly, there wasn’t much thought behind it at first. A lot of women were approaching me asking about coaching, and I was already giving them advice for free, without realizing that’s what it was. It wasn’t until I found my own mentor that I recognized what I had been doing all along was coaching.

Once I saw it clearly, I decided to put together an opportunity for women to actually work with me. I just pushed forward with the idea because I was already doing it, and loving it. I probably would have kept doing it for free forever if someone hadn’t pointed out it was a business.

The truth is, my first business started the same way. My husband and I didn’t launch Marcole with a grand plan. It was born out of necessity. We had a client, so we ran with it. Sometimes that’s how the best things start, not with a strategy, but with an opportunity and the willingness to move.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My journey didn’t start with a business plan. It started with a layoff, a newborn, $5,000 in the bank, and a decision to figure it out.
Eighteen years ago, my husband was laid off and we had no backup plan. But he had been moonlighting with another company, so I encouraged him to reach out. By Thursday, they told him to start Monday. We hired most of the team that was laid off with him—and Marcole Software Consulting was born. I had a four-year-old and a newborn. Nothing was ideal. But we worked with what we had.
Was it easy? Not even close. Going from a bi-weekly paycheck to waiting on client delivery while paying others was a hard adjustment. We’ve faced setbacks I couldn’t have anticipated—financial challenges, client losses, seasons where we questioned everything. But over the years, we grew Marcole into a seven-figure company and have maintained that for more than seven years.
While running Marcole, I started coaching without realizing it. I had a blog, I was hosting coffee chats, I was writing for the Fort Worth Daily Telegram, I was on TV, and women kept asking how I balanced business and motherhood. I was giving advice for free until a mentor helped me see it was actually a business. That became Tiffany Fulcher Enterprise, where I coached and spoke on stages everywhere.
Then in 2019, I lost my oldest daughter to cancer. I hit a wall. The coaching stopped. The speaking stopped. I focused on healing and getting through.
Last year, I came back. I launched ConvertHer™—a community for women entrepreneurs who struggle with sales. They have the offer and the talent, but no system. That’s what I help them build. It combines my corporate sales background with the systems-thinking from building a seven-figure company—wrapped in the warmth of those early coffee dates.
What I’ve learned is this: setbacks don’t disqualify you. They shape you. Learning how to grow, reiterate, and overcome is the real business story.
I’m back now—more focused, more determined, and more passionate than ever to help women build the lives they actually want.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

**Morning**
Start your day with a little shopping at Northpark or Highland Park Village—two of the best spots in the city for boutiques, luxury brands, and beautiful spaces to stroll.

**Afternoon**
Head to the Arts District. Walk through the galleries, take in the architecture, and soak up the culture. If you’re hungry, stop at The Mexican for some of the best Mexican food in Dallas.

**Evening**
For dinner, you can’t go wrong with Del Frisco’s or The Charles—both offer some of the best steaks in the city with service to match. After dinner, grab a drink at Evelyn’s to cap off the night.

**Another Night Option**
If you want something more laid-back, head to Bishop Arts. Grab a cocktail at Paradiso and walk around the neighborhood afterwards—it’s one of my favorite ways to spend an evening in Dallas.

Make time to head out to Fort Worth for the Water Gardens and Trinity Trails. It’s worth the drive and a completely different vibe.

We love our sports teams. Depending on the time of year, catch a Mavs, Stars, Rangers, or Cowboys game. No matter which one, you’ll have a great time.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give credit to my husband. Fred Fulcher Honestly, no matter what I decided to do or what new idea I came up with, he has supported it—and invested in it. He has never once said, “I don’t see that working.”

He’ll sit down and strategize with me. He’ll show up with me. He’ll push me when I need it. The support he has given me has been one of the key reasons I’ve been able to do so much. I don’t take that for granted.

Website: https://www.tiffanyfulcher.co

Instagram: @tiffulcher

Linkedin: https://linkedin.com/tiffulcher

Youtube: https://www.youtube.com/tiffulcher

Image Credits
Whitney B Jordan Photos, @whitneybjordan on instagram