We had the good fortune of connecting with Sierra Castleberry and we’ve shared our conversation below.

Hi Sierra, what is the most important factor behind your success?
Being a new family owned business is hard to do these days and we’re thankful that we’re able to have been doing this for 3 years now. I think success starts with motivation and hard work. It was tough starting at first but once we worked out all the kinks we were able to grow. Honesty and integrity are things we try to uphold daily with our business which has brought us a lot of success. I think people go into business with the mind set to be this way but lose their way because of the struggles and hardships they go through. So I think a huge part of our success is staying true to the values and to have fun while doing it.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our business started from an idea. We began with things we already had and began to sell them online. With the money we made with that and our own personal money we set up a shelf in our living room. One shelf became 2 and then 3 and next thing we know there’s a while store in our living room. There was literally a walkway to the stairs and another walkway to the kitchen. We out grew the space in our house soon enough and had to move to a store. We learned so much along the way. Mistakes we made and solutions to them. We just asked advice from others and had to find a lot of our own solutions. The world should know that it is hard work and dedication that has helped us be where we are today and that we continue to strive to be better everyday.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take my friend to grapevine and show them around that area. Show them the Gaylord and great wolf lodge. We would get at the art district in Dallas there are some amazing food trucks and food in general. We would go to an arcade or something along the lines like Free Play or Round 1

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family. They’ve been very supportive and helpful in times when we need it most. I’m so thankful to them and blessed to have such a supportive family.

Website: Toddstoysstore.com

Instagram: @toystodds

Twitter: @todd_toy

Facebook: @toddstoysstore

Other: Tik tok: @toddstoysstore

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.