We had the good fortune of connecting with Roderica Johnson and we’ve shared our conversation below.

Hi Roderica, what is the most important factor behind your success?
I believe the most important factor behind the success of my brand is the meaning of it as well as it being relatable. I think my brand allows people to see how Coach’em can be translated differently in many situations or people’s lives. It’s not just about sports, its about advancing in the game of life. We are all coaches/teachers even if it doesn’t involve sports and school. We are all trying to reach somebody whether it is our brother, daughter, teammate, peer, or coworker. Simply put we are trying to Coach’em to Reach’em and this is a continuous cycle in our day to day lives.

Alright, so let’s move onto what keeps you busy professionally?
I feel that what sets us apart from other clothing brands in the industry is that Coach’Em is allowing me to impact people that’s not only my family but from all aspects of life. It’s allowing me to empower people and help them to see their light and their purpose. They also realize that they have the power to shape their life as well as others. Without coach’em, we can’t reach’em! The only way you can learn something is through being taught/coached or through your experiences.

I can honestly say I’m proud of our growth over the 4 year period that J’Voguish has existed. Like with anything you don’t see results over night. It has been an uphill battle but every situation or circumstance that has come our way has helped push the direction of the brand into a better position. Nothing comes easy! I’ve learned that you have to be willing to analyze situations and figure out how to make the best of it (I call it turning a negative into a positive). In doing so, you must remember that giving up isn’t an option! Always remember your WHY!

J’Voguish and Coach’Em is really bigger than me! Of course Family, Fashion, and Sports have been a motivating factor in my life to get me to where I am today but I am trying to use those same exact things to impact others. I want people to realize that no matter what cards you were dealt in life you can beat the statistic against you, you can overcome any circumstance in your way, and most of all you are SOMEBODY! When you put on the brand I want you to feel good, I want you to know that you look good, and I want you to Coach’Em while doing so! Remember when you Coach’Em you are coaching them in hopes to make a positive impact on not just one but many! Keep in mind this isn’t about sports, it’s about advancing in the game of life.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First off, I would like to thank God for blessing me with this opportunity and guiding my steps along the way. Secondly, I have to thank my family for being my constant motivation and drive for what I do. Last but not least, I truly appreciate all my supporters and customers for believing in me and the brand. They are the ones who makes it possible for my brand to keep thriving.

Website: www.jvoguish.com

Instagram: www.instagram.com/jvoguish

Facebook: www.facebook.com/jvoguish

Image Credits
Photography Credits- Trishia Williams

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