Meet Nikki Wethy | Co-Owner of Sugar Stax

We had the good fortune of connecting with Nikki Wethy and we’ve shared our conversation below.

Hi Nikki, we’d love to hear more about how you thought about starting your own business?
It started out as a plan to make some extra money. I like to cook and bake for my friends. So we started to do some research about the Texas Cottage Law to determine what we could make and sell without needing any special licensing to get a quick start. Sherman has a farmers market, so we went one weekend to talk to the organizers. We started out with one main product. our caramel sauces and it has snowballed from there. 3 years later, here we are, still with the market, well over a dozen products, a commercial kitchen in the works, hundreds of followers on social media and people are loving the products we are selling and we are always in the kitchen testing other great stuff.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Professionally, I have done a lot of different things and learned a lot along the way. When I was younger, I printed t-shirts and other items at a print shop in the suburbs of Detroit, MI. I love being creative and playing with lots of different media. I thought one day I would make it into the art department of the business, but I ended up going a different route and joining the military. The military teaches you a lot of things that I still use to this day. It teaches teamwork, accountability, dependability, loyalty and other basic skills you need to survive this crazy world. I am very proud of my military service and we make sure to advertise our business as a “Veteran Owned” company. I think people have an impression of military veterans and I think it tells them that we are an honest, dependable, hardworking company that wants to earn their business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I have lived in the Dallas area for 20 years and I have had the opportunity to take my family to do all the “touristy” things when they come to visit from Detroit. I have moved further and further away as time has gone on, but we still take them around to different places when they come to visit. I think my ultimate favorite place to visit in Dallas has always been the Dallas Farmers Market. It has changed over the years but I love to support the small businesses in the barns and usually buy everything we need to make a great dinner for that night. Closer to home we have a ton of mom and pop shops that we support from tamale and taco shops to burger joints. If you’re ever in the Sherman area MG’s has great burgers served in a converted service station. Lupe’s have great breakfast tacos and you can grab some tamales for the road. Then you can head down the street to our Sherman Farmers Market to come check us out and all the other great vendors we have.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We would like to thank our family and friends for all their support, love, and encouragement. They are the taste testers and guinea pigs of all our crazy concoctions, even when they’re on a diet.

Facebook: facebook.com/sugarstaxcaramels