We had the good fortune of connecting with Natalie + Sarah Knowlton and we’ve shared our conversation below.

Hi Natalie + Sarah, any recent epiphanies you can share with us?
With 75% of our business being dependent on the events industry, the COVID-19 Crisis has forced us to think differently and focus our energy on our online sales / direct-to-consumer macaron products. During this pandemic, we’ve had our highs and lows…. at some point, we decided to shift our perspective and focus on the things that we HAVE and try to make the most of them. So we took an inventory of our combined assets and skillsets to dream up new streams of revenue and products/services we can offer. It was an epiphany of sorts, because we realized our most valuable assets were right in front of our faces and we were underutilizing them. Over the past 2 years, we’ve invested the most time and money into building out our commercial kitchen and studio space but before COVID-19 we had limited ourselves to doing only few activities within these black and white walls. For the first time since we moved into our HQ in August 2018, we have given ourselves permission to think creatively about our business and look at our space, equipment, and our skills with fresh eyes. The epiphany — we’ve realized that we had been confining ourselves within the very walls we had intentionally designed to free ourselves creatively… the irony is thick! We now believe that we can do so much more with what we have! We are excitedly working on developing a new food product and also leveraging our design skills, building a new side to our business — a creative agency. COVID-19 has shaken us all to our core but in many ways, the results have been transformative and awakening for our business. We have and always will look at consumers’ needs and aim to deliver & exceed our clients’ expectations with the products and services we offer. The ideas we have now are in response to Covid-19 but will last beyond this crisis, providing new services and products to people by leveraging assets we already have.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Founded by sisters in 2015, WE THE BIRDS started as a creative outlet to share fashion and inspirational content. It has since blossomed and grown into a multi-faceted lifestyle brand, content creation agency, and specialty French macaron business. Learn more about WE THE BIRDS here https://www.wethebirds.com/about

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Run/walk/picnic around Turtle Creek and the Katy Trail
Dinner at Uchi or Sa Sa Sushi
Coffee at Fount Board & Table
Brunch at Origin Kitchen
Shop around Bishop Arts District – pop into Marcel Market for some WE THE BIRDS Macarons and all the best French treats

Who else deserves some credit and recognition?
Shoutout goes to Emily, our creative assistant and right hand person. Nobody else knows our brand like Emily. She has been a part of our flock since early 2016 and we simply wouldn’t be who we are, where we are, or what we are as a company today without her. She is incredibly gifted with artistic and creative talents and the most dependable, smart, and hard working person. She also has a heart of gold and we often refer to her as our Saintly Bird. While we’ve had to let go of our part-time staff, Emily has taken on the job of 3 without a flinch. She continues to evolve and grow with us as a brand. We soar higher because of her. Everyone needs an Emily.

Website: wethebirds.com
Instagram: @we.the.birds
Facebook: https://www.facebook.com/wethebirds/
Other: wethebirdsmacarons.com @we.the.birds.macarons

Image Credits
WE THE BIRDS