Meet Lawrence Vo | aka Larry Lemonayde””

We had the good fortune of connecting with Lawrence Vo and we’ve shared our conversation below.

Hi Lawrence, is there something you can share with us that those outside of the industry might not be aware of?
I think there is a misconception that this business all about partying with DJ’s and throwing parties. There is a a hefty amount of logistics and marketing that go into putting together a successful show. It requires wearing many hats and developing a wide array of skillsets. You have to develop relationships with artists, agents and managers and build trust that you can put together an event that (1) gets them paid on-time, (2) provides good hospitality upon arrival, and (3) promotes a show well enough to expose the artist to a new fanbase. You have to work within venue requirements to make sure the production, setup, and staff are all cohesive with the type of show that you are putting on.

A major piece of putting together a successful show is also your marketing strategy. Building exposure to your brand and events business is as much of an art as a science in getting people now only aware of the show but also excited as the date draws closer to your event. The last important factor are the finances. Getting all your vendors, performers, and staff paid on-time is critical because these individuals depend on timely payment to cover their overhead. It’s also important to estimate your costs as accurately as possible when you’re planning your event so you can ensure profitability and your future success of doing more shows!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I spent the majority of my 15-year career working in commercial real estate private equity on various real estate investments. Although I am now highly involved in the music industry with a focus on putting together electronic music events, I attribute much of my success to the skills and experiences I gathered while working in the corporate world.

Professionalism and Trust are at a premium when it comes to a ‘Party-Type of Industry’ such as the music business, and exhibiting those characteristics go a long way when it comes to establishing important relationships that are key to the growth of your business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a friend visit my home hometown of Dallas, I would recommend the following:

Restaurants:
Uchi
The Charles
HG Supply Co.
Mimi’s Pizzeria
Norma’s Cafe
Twisted Root Burgers

Nightlife:
Bottled Blonde
Greenlight Social
Double D’s
The Granada Theatre

Interesting Attractions:
Meowolf Exhibit
Dallas Modern Art Museum
Perot Museum
Northpark Mall
TopGolf
Fort Worth Stock Yards

Who else deserves some credit and recognition?
How you get your foot in the door into the electronic music industry I believe is a critical piece to how your path ultimately unfolds. I had the benefit of developing close relationships with some veteran music artists early on such as Autograf, Jillionaire, Vindata, and Deniz Koyu who supported my shows and made introductions to other artists and agents, which led to me building more connections within the industry. Also, having a partner such as the Evening Entertainment Group which runs brands like Bottled Blonde were critical to providing some early financial and infrastructure support.

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