Meet Lauren Scott | Brand Consultant + Art Director

We had the good fortune of connecting with Lauren Scott and we’ve shared our conversation below.

Hi Lauren, we’d love to hear about how you approach risk and risk-taking
It is not my nature to take risks but looking back at my life and career, all of my greatest successes were the result of some level of risk. Donald Miller says that successful leaders must be relentlessly optimistic – if only 10% of our ideas work, we are guaranteed success, as long as we are willing to experience up to 9 failures. When I left my job to start Coeur, I felt like I was jumping off a cliff. I didn’t have a thorough business plan written out yet. I didn’t have a clear one, five or ten year goal in mind. I was a brand new mom who wanted to experience my son’s first year of life. I had felt like the question that so many women face of whether to return to work or to stay home is too dichotomous, too black and white. I was wildly determined to set out to find the right shade of gray for my family and my future. I was also confident that I had value to offer my clients, decent business acumen, a calling to raise up a team and enough passion to go around. I tell people who are considering starting a business this all the time: though it felt like jumping off a cliff, I had a deep sense of peace underneath the unease. I am a person of faith. As soon as I decided to jump off that cliff, I realized that God had a net right beneath me. Clients fell right into my lap like they were falling from Heaven – incredible business owners were trusting me with the precious brands they held dear. The jump was way less dangerous than I could have known without taking the risk. Have I failed over the past year and a half? Of course! But I am “relentlessly optimistic” about where our studio is headed and the beauty we can bring to our community (and beyond). We get one life – just one! I refuse to live a life of self preservation and shallow living. I am not sure about you, but when I look back on my life one day, I want to see lots adventure and lots of lives impacted and that requires risk. .

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I think the secret sauce of my work and of our team is passion. I get deeply excited about other people’s ideas and the businesses they are building. It’s that passion partnered with our more tangible creative abilities, that make us a value partner to our clients. If my excitement can infuse confidence and ignite bravery and passion in my clients, that is a win.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
FOOD: Mot Hai Ba for a cozy dinner. Gemma for fun cocktails and the best food. Local’s breakfast at the Heights in Lakewood. A fun late night at Lounge Here. A chocolate almond croissant and cappuccino from the Boulangerie. Tacos to go from Resident Taco. PLACES TO SEE: Walk around White Rock Lake, picnic/read books/relax at the Dallas Arboretum, pop in and out of consignment/thrift stores off Knox or Riverfront, take the kids to Flag Pole Hill park. THINGS TO DO: Talk or play cards around the fire in the backyard, go to church at Shoreline City on a Sunday, take a long Sunday nap.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, my dad. I have been pitching him business plans since I was five and he has never ceased to champion me, challenge me and guide me. When my husband asked him for my hand in marriage my dad said yes with one caveat – that my husband would need to cheer me on, fan the flame of entrepreneurship in me and not limit me. And that brings me to my next shoutout, my incredible husband, Peter. Peter also owns a successful home building company here in Dallas, Jim Scott and Sons. We love building our companies side by side. We spend many nights once our kids are in bed at our kitchen island crushing emails side by side and I wouldn’t trade it for the world. He bends his schedule to help me make room for meetings. He brings our two year old to site visits. We truly are partners and I couldn’t do anything I do without his incredible support. There are so many others who deserve recognition! My first boss ever, Oneka McClellan, who is a creative visionary. She taught me why every detail matters and how to be relentless about excellence. The incredible women at Slant Partners who taught me some incredible organizational and professional skills and gave me the opportunity to gain confidence with an array of clients. And my team today. I couldn’t get anything done without the support of an incredible team of strategic partners, employees and interns.

Website: coeur.studio

Instagram: @laurenmichellescott or @coeur.studio

Linkedin: https://www.linkedin.com/company/coeur-studio

Facebook: https://www.facebook.com/Coeur-Studio-103304244845214

Image Credits
Marscel Harris