We had the good fortune of connecting with LaToya Stevenson and we’ve shared our conversation below.
Hi LaToya, can you walk us through the thought-process of starting your business?
Starting my own business as a confidence and empowerment coach was a deeply personal decision rooted in my own experiences and a strong desire to make a positive impact in the lives of others. Throughout my childhood and adolescence, I struggled with insecurity and low self-confidence. I vividly remember the pain of feeling unworthy and unattractive, which impacted various aspects of my life.
One day, when my daughter approached me upset about being called ugly at school, it struck a chord within me. My heart sank as I empathized with her pain, as it brought back memories of my own struggles. In that moment, I realized the profound impact that words and perceptions can have on an individual’s self-esteem and confidence.
It was then that I felt a calling to make a difference in the world by helping women overcome their fears and insecurities and develop genuine confidence. I wanted to create a safe space where individuals could explore their inner strengths, confront their limiting beliefs, and embrace their unique qualities. My aim was to empower women to reclaim their self-worth and live their lives with authenticity, joy, and purpose.
Starting my own business allowed me to bring my passion and personal journey together. I embarked on a path of self-discovery, extensive research, and professional training to equip myself with the tools and knowledge needed to guide others on their own transformative journeys. I knew that my experiences could serve as a source of inspiration and empathy, allowing me to connect with my clients on a deeper level.
Starting my own business was not just a career choice; it was a way for me to fulfill my purpose and make a meaningful difference in the lives of women who, like me, had struggled with their self-confidence. Today, I am grateful for the opportunity to support and guide my clients on their own transformative journeys, helping them step into their power, embrace their uniqueness, and live with confidence and authenticity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As an author, speaker, and confidence and empowerment coach, I am dedicated to helping individuals unlock their true potential and live a life filled with purpose and self-assurance. What truly sets me apart is my commitment to helping individuals develop lasting confidence and empowerment from the inside out. By combining a holistic approach, tailored strategies, empathy, mindset transformation, and practical tools, I empower my clients to overcome obstacles and create positive change.
I am incredibly proud of the positive impact I have had on my clients. Witnessing my clients break free from self-doubt, embrace their strengths, and achieve their goals fills me with joy and a sense of fulfillment. It is truly a privilege to be a part of their journey toward personal growth and empowerment.
Getting to where I am today in my business has been a challenging yet rewarding path. It wasn’t easy, and I faced numerous obstacles along the way. However, I believe that challenges are an essential part of any growth process. I overcame these hurdles by maintaining a strong belief in myself and my mission.
The lessons I’ve learned on this journey are invaluable. I have discovered that self-belief is a powerful force that can overcome any adversity. I have learned the importance of staying true to my purpose and values, even when faced with external pressures. I have also realized the significance of continuous personal and professional development, as it allows me to better serve my clients and evolve as a coach.
What I want the world to know about me and my brand is that I am deeply committed to empowering individuals to embrace their authentic selves, overcome self-limiting beliefs, and create a life they truly love. Through my coaching, speaking engagements, and authorship, I strive to inspire and motivate people from all walks of life to tap into their inner strength and live a life of confidence and fulfillment.
My brand stands for transformation, growth, and resilience. I believe that every individual possesses unique talents and abilities, and it is my mission to help them realize their full potential. Whether it’s through one-on-one coaching sessions, engaging public speeches, or the pages of my books, I aim to provide practical tools, strategies, and insights that empower individuals to take charge of their lives and achieve their dreams.
Ultimately, my goal is to leave a lasting positive impact on as many lives as possible. I want to be a catalyst for change and growth, guiding individuals toward a life filled with purpose, confidence, and unshakable self-belief.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting Dallas for a week-long trip our itinerary would look something like this:
Day 1 – The Spa at The Joule; Dinner and cocktails at Uchi
Day 2 – Shopping at NorthPark; Dinner and drinks at Monarch
Day 3 – Yoga at Klyde Warren Park; Cocktail making class at The People’s Last Stand; Bbq at Terry Black’s
Day 4 – The rooftop pool at The Statler; Cocktails and sushi at Kessaku
Day 5 – Pilates at The Jungle; Dinner and cocktails at Komodo
Day 6 – Dallas Farmer’s Market; Dinner at Lexy’s; Cocktails at Bourbon & Banter Speakeasy
Day 7 – Manicure and Pedicures at Rose Couture; Dinner at The Henry; Cocktails at Whiskey’s
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to my incredible family. They have been my rock, my support system, and my biggest cheerleaders throughout my journey as a confidence and empowerment coach. Their unwavering love, encouragement, and belief in me have played a significant role. I want to acknowledge my husband and children. Their unconditional love and understanding have been my pillars of strength. They have cheered me on during both the highs and lows of my coaching journey, reminding me of my purpose and encouraging me to keep pushing forward.
Website: https://latoyastevenson.com/
Instagram: https://www.instagram.com/bylatoyastevenson/
Other: Pinterest: https://www.pinterest.com/bylatoyastevenson/ TikTok: https://www.tiktok.com/@bylatoyastevenson
Image Credits
Sarah Marie Photography