Meet Kristin Merron | Co-Founder + Chief Creative Officer, Mom Brain Media

We had the good fortune of connecting with Kristin Merron and we’ve shared our conversation below.

Hi Kristin, have there been any changes in how you think about work-life balance?
I used to think balance meant keeping every plate spinning perfectly — business, motherhood, marriage, self-care — like some kind of productivity performance art. But over time, I realized that real balance isn’t about equal weight; it’s about intentional energy.

There were seasons when I chased “doing it all” and just ended up exhausted, resentful, and creatively flatlined. Now, I see balance more like rhythm — some days the business needs the lead, other days the kids do, and I try to honor both without guilt.

When Jen and I built Mom Brain Media, we made a promise: no more pretending we can separate life and work. The “mom brain” is the magic — the empathy, adaptability, multitasking — it’s what makes us incredible strategists. So instead of chasing a perfect balance, I focus on harmony. Some days are chaos with purpose, others are quiet with clarity. And both are valid.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is deeply meaningful and rooted in showing up authentically — in owning every part of yourself that makes you you. It’s about giving yourself permission to stop chasing someone else’s version of perfection and start defining success on your own terms.

For me, that’s meant realizing it’s okay if your version of success doesn’t look like anyone else’s. Moms especially have been conditioned to believe we have to be all the things, all the time — and that’s just not real life. The truth is, balance looks different for everyone, and you’re allowed to build something that feels right instead of picture-perfect.

At Mom Brain Media, we care just as much about time-saving solutions and smart strategy as we do about creativity — because time is precious. Especially when your kids are young, you don’t get those years back. We built this business to help other women show up online with clarity and confidence without sacrificing their sanity or family dinners to do it.

Getting here definitely wasn’t easy. Before Mom Brain Media, I spent years in broadcasting and PR — chasing deadlines, client expectations, and someone else’s version of “making it.” Then motherhood flipped the script. Suddenly I was juggling nap schedules, pumping between meetings and realizing I didn’t want a career that cost me the very moments I was working so hard to create.

Meeting Jen through the Early Childhood PTA changed everything. We were both home with babies, desperate for connection and meaning, and quickly realized how much motherhood had sharpened our instincts — empathy, creativity, resilience. We built Mom Brain Media from that shared chaos and conviction that marketing could be honest, strategic, and deeply human all at once.

The biggest lesson I’ve learned?
Your voice is your most valuable business asset. When you stop trying to sound like everyone else, you start attracting the people who are actually meant for you.

What I want the world to know about Mom Brain Media is that real marketing isn’t about manipulation — it’s about truth-telling. It’s about care, creativity, and showing up with intention — the same way a mom shows up for her kids.

That’s what it means to Market Like a Mother™.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting, we’d spend the week soaking up the very best of Dallas and the surrounding areas — because this city really has a little bit of everything.

We’d start downtown at Klyde Warren Park, grabbing food truck lunch and enjoying the views of the city skyline before hopping on the McKinney Avenue Trolley for a ride through Uptown. From there, we’d wander through West Village for some shopping, then head to HG Supply Co. for rooftop drinks and dinner out in Lower Greenville — easily one of my favorite areas for its energy, variety, and people-watching.

Another night, we’d hit up Happiest Hour for cocktails and good vibes, followed by a stroll past the American Airlines Center and up the Katy Trail, ending at The Henry for dinner and late-night conversation.

We’d definitely make time for a stop at The Nodding Donkey in the State Thomas neighborhood — it’s one of those Dallas spots that always feels like home. Of course, lunch at YO Ranch Steakhouse in the West End for what I swear is the best burger in Dallas. Then add in a night of bar hopping along Lower Greenville.

Farther north, we’d spend a day in Grandscape — playing fun VR games at Electric Gamebox, grabbing true Chicago-style Italian beef at Portillo’s, and experimenting with unique cuisine at Windmills. Then a day trip to Grapevine, strolling Main Street and visiting the wineries, followed by a scenic train ride to the Fort Worth Stockyards. It wouldn’t feel like a visit to “Texas” without making a stop at Billy Bob’s to ride the bull and stuff our faces with some true Texas bbq at Cooper’s Old Time Pit Bar-B-Que.

We’d wrap up the trip with some shopping and dinner in Plano — The Shops at Legacy is always a must — and a night at Fleming’s Prime Steakhouse, one of my absolute favorites (their burrata appetizer is to die for).

Dallas is such an amazing city — full of culture, food, energy, and community. There’s something for everyone here, from family-friendly fun to late-night adventures. That’s why I chose to call it home.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout goes to the Early Childhood PTAs — truly the unsung heroes of connection during one of the most isolating seasons of our lives.

Back when we were both home with COVID babies, craving adult conversation and some sense of purpose beyond the next nap, those PTA meetings became our lifeline. That’s where I met Jen McKee, who went from “mom friend” to co-founder, to one of the most important people in my life.

We built Mom Brain Media out of that community — out of long nap-time voice notes, shared chaos, and the realization that moms make incredible marketers because we already know how to nurture, multitask, and show up with heart.

So yes — my shoutout goes to every mom who showed up to a PTA meeting in yoga pants, half a cup of coffee deep, just looking for connection. You might just meet your future business partner there too.

Website: https://www.mbrainmedia.com/

Instagram: @mbrainmedia

Linkedin: Mom Brain Media

Facebook: Mom Brain Media

Image Credits
Scott Peek Photography, DT Shoot Photography, Destynie Paige Branding