We had the good fortune of connecting with Tracy Zarka and we’ve shared our conversation below.

As a brand, what matters most to you?
Our signature is high-quality clothing, the best fabric, and exceptional designs to fit all styles and match all body shapes. Key couture doesn’t have one target segment, we target all women who want a taste of the fashion experience. Our diverse styles go from casual, to evening wear and maxi elegant dresses with unique designs at high-end quality. Quality is a priority to us. We always make sure to use high quality and comfortable designs and fabrics. In the design process, we follow the seasonal colors and fabric trends to create a unique, diverse and a signature collection. We are inspired by Iconic women and aspire that every woman sees herself as Iconic and feels comfortable in her own skin. We want our KC girls to always feel empowered, fierce and dashing while staying comfortable and confident.

What should our readers know about your business?
The first shop of Key Couture clothing brand was launched in Lebanon in 2012, this is when it all began. Slowly, our brand grew, and nowadays, it is an established name in the fashion Industry. While keeping them informed of upcoming fashion trends, we provide women a distinctive fashion style. We draw inspiration from both local and international; ancient as well as new trends to produce our designs. Key couture doesn’t have one target segment, we target all women who want a taste of the fashion experience. Our signature is high-quality clothing, the best fabric, and exceptional designs to fit all styles and match all body shapes. We guarantee in-store and online services locally as well as globally to enhance the shopping experience and cater to all women by providing a large selection of apparel, accessories, and footwear. We have 6 established stores in Lebanon as well as our worldwide online store. Our stores’ aesthetics reflect the Key Couture Image, from the color mood to the store environment and our dedicated staff. We want our customers to enjoy the shopping experience by feeling comfortable as they are at home. We also look for geographical expansion through both online and physical stores, nationally and regionally, with an aim to bring Key Couture closer to all our fans and while reflecting the same image wherever we are.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

Teamwork played a major part in our success, this is why we would like to dedicate a shoutout to all of our Key Couture team members who helped us develop this business since day 1.

Website: www.keycouture.com

Instagram: @keycouture_

Facebook: Key Couture

Other: Tiktok: @keycouture

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.