We had the good fortune of connecting with Kelly & Joy Mccarthy and we’ve shared our conversation below.

Hi Kelly & Joy, we’d love to hear more about how you thought about starting your own business?
For a long time, we didn’t anticipate ever having our own business! After we worked a combined 10 years in the coffee industry, we knew we were passionate and had a love for coffee and the community that it brings, but we didn’t think we would ever own a coffee business ourselves. We had hopes to someday work in coffee again but had put those desires on the shelf. Our thought process, as believers, is simple obedience. Our goal, personally and in our business, is to honor God in everything we do, so we left the timing and the plans up to Him. Around August of 2022, we felt like God started to bring those dreams up again and gave us vision for a business that would cultivate community and create an atmosphere for people to slow down and enjoy quality experiences, goods, and people. By December, we decided to go all in and leave our full-time jobs to launch Icon Coffee Cart! We have many dreams that have yet come to fruition for the future of Icon, but we felt like our first step of obedience was our espresso catering cart.

What should our readers know about your business?
Icon Coffee Cart, and the concept behind the name “Icon” itself, comes from the Greek word “εικόνα” (eikóna). The word has a multi-faceted definition, but the one that has the most profound connection to our vision of our business is that an “Icon” can refer to something that is in the likeness or image of some other thing. We, as believers, are made in the image (eikóna) of God.

We desire, in that same regard, to bring the likeness and image of heaven into any environment we set foot in to serve. We do this through excellent service, delicious and unique lattes & other espresso beverages, and caring for people well.

In the event planning business, everyone is looking to make their event memorable, exciting, lively, and dynamic. We believe that the easiest level-up to an event is top-notch coffee and fun baristas committed to serving guests with care and love! There are no shortcuts allowed in the business of serving people!

That’s why we’ve adopted the phrase “Make Your Event Iconic With Icon Coffee Cart!”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As coffee lovers, we have to include all our favorite coffee shops! Some of our favorites are Crude Craft Coffee Bar, Fort Worth Coffee Co., George Coffee + Provisions, and Native Coffee Co.

Some of our favorite places to eat are Coco Shrimp, Heim Barbeque, Wabi House, Fixe Southern House, and Jimmy’s Food Store. Morgan’s Ice Cream and Pecan Lodge catered our wedding in 2021 and it was the BEST.

We are new fans of Pickleball and love meeting people at the pickleball courts all over Fort Worth! We have met some of the nicest people there! Courtside Kitchen is an awesome place to play in Fort Worth. We love the outdoors so walking or cycling along the Trinity River is one of our favorite pastimes.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many leaders in our lives who have supported, encouraged, and pastored us before our business was even a thought and along every step of the way. The mentorship and leadership from our friends and leaders at Mercy Culture has impacted our business and our lives beyond what we can express. They have developed us in courage and determination to step out in faith. AXL Creative Co. is a community that has given us permission to dream and has equipped and empowered us to advance the Kingdom of Heaven through our creative expressions. We honor and love them.

Website: https://www.iconcoffeecart.com/

Instagram: @iconcoffeecart

Facebook: https://www.facebook.com/iconcoffeecart/

Image Credits
Fallon Michael, Mercy Culture Media, AXL Creative Co.

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.