We had the good fortune of connecting with Kayley Swan and we’ve shared our conversation below.

Hi Kayley, what role has risk played in your life or career?
I believe that taking risks is a necessary part of life in order to truly experience growth. Throughout my life, I have had to make many decisions that involved the possibility of an uncomfortable outcome. With change comes worry, doubt and fear. There are a lot of “what ifs” involved while making such big decisions. However, I have found that each decision has allowed an even greater outcome to emerge than I could have imagined. In the world of branding and marketing, change is essential. The world is constantly changing, so adaptability and innovation are keys to success. While working in this industry, I have gained more confidence in myself and my ability to make success through change. I have taken many leaps in the past few years to get to a place where I can now work for myself. If I had simply stayed in places, where I felt comfortable and stable, I would probably still be dreaming about the what-ifs: What if I could create my own business? What if I could have the opportunity to work with people in multiple different industries? What if I could have more control over my personal finances and goals? Dreams will stay dreams if you don’t take the leap. I am so glad that I have pushed myself to be better in my career. It has ultimately made me a more confident and happy person.

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Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a Branding and Marketing Consultant, who specializes in brand design and social media marketing. My job is to help other business owners make their dreams a reality. There is a lot that goes into creating a successful business. To start, your business must have a recognizable brand. In order to ensure your company’s ability to thrive and be a top competitor, it is important to distinguish your company’s image, products and/or services from others in your industry. This creates trust and value with potential clients. Secondly, no one will be able to support your business if they don’t know about it. Due to its extreme popularity in modern society, social media is a very important marketing avenue for companies of all types. This form of marketing is very beneficial for building a company’s brand, creating connections with potential clients and increasing sales. In addition, I have helped many clients with website design, packaging, and other ways of sharing their business with the world. What sets me apart from others in my industry is that I strive to make the process with each of my clients specialized to them. Every business is completely different. Therefore, each website, logo design and social media marketing stategy will be well-thought-out and different from the client before. The journey to get in this position of working for myself has been full of learning, listening and leaps of faith. I’ve spent that last several years working with different businesses throughout the Fort Worth area figuring out the best ways to elevate a company’s image and what marketing strategies work in different industries. It has been challenging to navigate which steps to take in order to experience the most growth in my career. I found that listening to my inner self would ultimately bring me to the best opportunity. Each step I have made has brought me here. I’ve learned that those leaps may seem daunting and stressful, but they will ultimately have the most exciting reward. I have also learned to trust myself. Trusting myself has allowed me to make those big steps and get out of my comfort zone. I want the world to know that my business is here to make other businesses better. My goal is to become a trusted industry leader, who fosters a community of successful brands and contributes to positive change in the digital marketing sphere.

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Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I moved to the Fort Worth area a few years ago and have absolutely loved my time here. There are always enjoyable things to do, so I definitely have a few places in mind I’d like to show someone, who was in town visiting. To start, we have to get some caffeine in our systems. I am a big fan of Summer Moon Coffee, but Cherry Coffee on Magnolia could also be a great option. For brunch, I would take a friend to Press Cafe in the Clearfork area. I love all of the restaurants in Clearfork, but Press Cafe is definitely at the top of that list. I love to be outdoors, so I would definitely choose a spot in nature for our main activity of the day. Fort Worth has such beautiful nature within the city. I love riding bikes on the Trinity River and stopping at the many restaurants along the way for a bite to eat. The Fort Worth Refuge is also a great spot for light hiking and sightseeing. You can usually see some bison on the drive in, which is so neat. Both Fort Worth and Dallas have stunning arboretums, so you can’t go wrong with visiting either of those. I love to check these out during the springtime when flowers are starting to bloom. If the weather isn’t the greatest, it’s no big deal! There are so many wonderful museums to check out in both Dallas and Fort Worth. My favorite is the Kimbell Art Museum in Fort Worth. They have such a beautiful collection and are always showcasing the most unique special exhibits. Let’s talk about dinner! When it comes to food, I am a big fan of ramen. I love trying new ramen restaurants and comparing flavors. My favorite ramen place in the area is Wabi House on Magnolia. They have such unique food, and the drinks are super tasty. This would be a must! During the evening, I would definitely take a friend to see the symphony. Whether it is Fort Worth or Dallas, you can’t go wrong. The music is always incredible, and it’s so much fun dressing up and getting a glass of wine.

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Who else deserves some credit and recognition?
I have had such great support during my career as a whole but especially during my transition into working for myself. I would like to dedicate my shoutout to my partner in life, Nav, who has supported me every step of the way. He has pushed me to step out of my comfort zone and make necessary changes in my life that ultimately led me to where I am today. He stands by my side and reminds me of my worth each and every day. I am so grateful to have him as my best friend. Secondly, I have had a fantastic mentor and friend, who has really helped me develop my career. My friend, Daniel, was initially my supervisor at a previous job. He truly believed in my abilities from the start. He has given the best advice for both life and my career. I greatly look up to him and am so thankful for his friendship.

Website: https://www.penandcobranding.com

Instagram: https://www.instagram.com/penandcobranding

Facebook: https://www.facebook.com/penandcobranding

Other: TikTok: www.tiktok.com/@penandcobranding

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