Meet Kay Crawford | GM, Sweet and Sugar-Free Natural Lemonade and DJB

We had the good fortune of connecting with Kay Crawford and we’ve shared our conversation below.

Hi Kay, is there something you can share with us that those outside of the industry might not be aware of?
I think some folks assume you just need a product and you’re good to go. But when we were developing Sweet and Sugar-Free Natural Lemonade, it was all about creating a process, perfecting recipes, and constantly tweaking them to ensure top-notch quality. I’ve seen people just toss anything into a bottle or package and call it a day.

And let’s not forget the packaging.

We recently went through a rebrand, which included a complete redesign of our packaging and changing our name from Natural Lemonade to Sweet and Sugar-Free Natural Lemonade. The goal? To make it more appealing to a broader range of consumers, especially those key decision-makers in B2B markets.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sweet and Sugar-Free Natural Lemonade by Dallas Juice Boys, led by Kay Crawford, is shaking up the beverage scene with their top-notch, health-conscious lemonade. Made with premium ingredients like lemons, limes, agave, fruit purée, white grape juice, spring water, and monk fruit, their lemonade stands out for being both delicious and diabetic-friendly. The monk fruit sweetener has zero calories, making it a smart choice for anyone watching their sugar intake​.

Their journey started with a simple mission: to create the best natural lemonade out there. This meant perfecting recipes and ensuring every bottle met their high standards. They didn’t just stop at making great lemonade; they also nailed their marketing game. With a strong presence on social media platforms like TikTok, they share fun and engaging content, including taste tests that really show off their passion for the product​.

The Dallas Juice Boys have built their success on strong community ties and strategic partnerships. They’ve teamed up with local businesses and organizations, making sure their lemonade is available in popular spots in Dallas. This has helped them reach a wide audience and keep their product accessible​​.

Their brand ambassadors, the Dallas Juice Boys themselves, play a huge role in this success. These young guys are all in, from selling the lemonade to engaging with customers and creating content that showcases their love for what they do. It’s this kind of dedication that has built a loyal customer base and made their brand stand out.

Overall, what sets Sweet and Sugar-Free Natural Lemonade by Dallas Juice Boys apart is their commitment to quality, innovative marketing, and strong community engagement. They’re always evolving and looking for new ways to deliver the best to their customers. For more info, check out their Natural Lemonade website or social media.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Welcome to Dallas!

Morning: Start the day with breakfast at The Iconic Eatery, known for its amazing food and one of the first spots to carry our Natural Lemonade.

Afternoon: Explore the African American Museum at Fair Park. It offers rich insights into Black history and culture.

Evening: Dinner at Pangea Restaurant & Bar in Garland, owned by Chef Kev Ashade, known for his delicious globally inspired dishes.

Day 2: Dive into Culture

Morning: Visit the Dallas Museum of Art for an art-filled morning.

Afternoon: Head over to Pan-African Connection to explore their vast collection of books, art, and clothing celebrating African culture.

Evening: Dinner at Kookie Haven, a Black-owned bakery in Oak Cliff, followed by drinks at The Island Spot, a Jamaican restaurant and bar with a lively atmosphere.

Day 3: Adventure Time

Morning: Start the day with some fresh air at Trinity Groves. Walk around and enjoy the view of the Margaret Hunt Hill Bridge.
Afternoon: Lunch at Brunchaholics, known for their mouth-watering brunch dishes.

Evening: Head to Freedman’s Memorial Cemetery to learn about the history of one of Dallas’ earliest Black communities.

Dinner at Da Munchies, a vegan spot offering creative and delicious dishes.

Day 4: Sports and Recreation

Morning: Visit Klyde Warren Park for a morning yoga session or just relax in the green space.

Afternoon: Lunch at Sankofa Kitchen, a health-conscious spot with great food.

Evening: Catch a show at The Black Academy of Arts and Letters, followed by dinner at Turkey Leg Paradise for some hearty Southern cuisine.

Day 5: Shop Till You Drop

Morning: Start with some shopping at Bishop Arts District, featuring many Black-owned shops and boutiques.

Afternoon: Lunch at Recipe Oak Cliff, a vegan restaurant offering delicious, health-focused meals.

Evening: Visit Invasion for dinner, a trendy Black-owned restaurant known for its innovative dishes and cool vibe.

Day 6: Chill and Unwind

Morning: Relax with a spa day at Vivian’s Boutique Spa, offering a variety of pampering services.

Afternoon: Grab lunch at Sweet Georgia Brown BBQ for some soul food classics.

Evening: Dinner at Ellen’s Southern Kitchen in the West End, followed by a nightcap at Heroes Lounge, a popular spot for live music and drinks.

Day 7: Reflect and Enjoy

Morning: Visit the Dallas Arboretum and Botanical Garden for a peaceful morning walk.

Afternoon: Lunch at Soirée Coffee Bar, a Black-owned coffee shop with great vibes and tasty bites.

Evening: Wrap up the week with dinner at Kitchen + Kocktails by Kevin Kelley, known for its elevated Southern cuisine and vibrant atmosphere.

Who else deserves some credit and recognition?
First of all shout out to EVERY customer. Whether the bought a bottle or a case, the fact that they saw value in our product is awesome and we are truly grateful.

Next…Quite a few organizations have been crucial to our success. Shoutout to various employees in the City of Dallas, the awesome folks at Southwest Airlines, the owner at Iconic Eatery (one of our first locations to carry our lemonade), and most recently, the owner at our new venue.

And there are so many more.

We also want to give a big thanks to the Dallas Juice Boys. These young men are our brand ambassadors, dedicating their time to be part of this company. They sell, learn how to talk to strangers, and create content that showcases their love for our product.

Lastly, our team. We couldn’t become the company we aspire to be without our amazing administrative team and our chief marketing officer.

Website: http://naturalemonade.com

Instagram: http://instagram.com/dallas_juiceboys

Image Credits
Images by Kay Crawford