We had the good fortune of connecting with Juel Collins and we’ve shared our conversation below.

Hi Juel, can you talk to us a bit about the social impact of your business?
At Juelz Jems Floral Designs, I believe floral beauty should be both elegant and environmentally mindful. That’s why sustainability is at the heart of everything I create. I offer a thoughtful mix of fresh florals, real-touch and preserved blooms, and premium rental designs. Combined with eco-friendly practices, these options help reduce waste while still delivering unforgettable style and impact for weddings, events, and meaningful celebrations.
By offering eco-friendly alternatives in floral design, I help my clients celebrate life’s most meaningful moments in a way that’s not only stunning but also aligned with their values. This approach transforms luxury floral design into something more thoughtful, intentional, and lasting.

It’s my way of giving back not just to the earth, but to a community that values beauty with intention. Whether it’s sourcing locally or designing pieces meant to be reused and cherished, my mission is simple: to craft floral designs that feel good, do good, and leave a lasting impression.

Alright, so let’s move onto what keeps you busy professionally?
My career began in Corporate America, where I worked as an IT Analyst for a leading aerospace company. I’m also a proud Navy veteran, so my background has always been rooted in structure, service, and technical industries. But alongside that, I’ve always carried a creative spirit, a love for beauty, expression, and making people feel seen and celebrated.

While working in a corporate environment, I started designing floral arrangements to honor my co-workers for retirements, weddings, and new babies. It was my way of giving back in a space that often lacked emotional expression. What began as a thoughtful gesture quickly grew into something more. Encouraged by friends and colleagues, I launched an Etsy shop and that small step opened the door to designing for brides, businesses, and venues across the U.S.

It wasn’t an easy or obvious path. One of the biggest challenges I faced was finding clarity on the direction I wanted to take my floral business. For a while, I struggled with trying to be everything to everyone. But over time, I discovered that my heart was drawn to sustainable, long-lasting floral design pieces that reflect natural beauty and offer intentional, eco-conscious alternatives for clients. That realization aligned perfectly with my personal lifestyle and belief in living organically and purposefully.

I’ve learned so many lessons along the way, but the most powerful one is this: ask for help. Surrounding myself with like-minded creatives and mentors and people who share the same values and vision has been key to my growth. There’s so much to learn in this industry, and I’ve found that leaning into community and wisdom from others is a strength, not a weakness.

Faith is also central to who I am. My Christian beliefs guide not just my business decisions, but my sense of purpose. I believe in following God’s direction and using my gifts to glorify Him and uplift others. My floral business is more than just beautiful arrangements; it’s an opportunity to serve, to connect, and to create experiences that are both meaningful and transformative.

What I want the world to know is that Juelz Jems Floral Designs isn’t just about flowers it’s about heart, intention, and lasting impact. I’m passionate about helping my clients bring their vision to life in a way that reflects their values, their style, and the moments they hold most dear.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My background is Caribbean, so I’m naturally drawn to white sand beaches, warm breezes, and vibrant island culture. If my best friend were visiting and I wanted to give her the most unforgettable experience, I’d plan a week long trip to two places that hold a special place in my heart: Antigua and St. Croix.

We’d start in Antigua, with a relaxing day at Jolly Beach one of the most beautiful and peaceful spots I’ve ever visited. The soft sand, turquoise water, and laid-back vibe make it the perfect welcome into island life. If we planned our trip during Carnival season, even better! I’d take her to the heart of the festivities where we could dance in the streets, enjoy the parades, and celebrate the vibrant culture through music, food, and fashion. There’s nothing like the energy of Carnival it’s pure joy in motion.

Next, we’d head to St. Croix to explore its rich history and warm community. We’d visit and support local artisans at the markets, and spend a day soaking in the beauty of Sandy Point Beach. I’d also plan a night of live music and dinner at a local restaurant, where we could enjoy good food, good company, and island rhythm under the stars.

The entire trip would be about connection, celebrating life, culture, and sisterhood. For me, travel to the Caribbean isn’t just about relaxation it’s about coming alive. And there’s no better way to share that than through dancing, great food, laughter, and the kind of beauty that fills your soul.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My journey has been shaped by the guidance and support of others, and one person who stands out is Jeni Becht, founder of the Floral CEO Mastermind. I first discovered her through her podcast, The Floral Hustle, and her insight immediately resonated with me.

As a mentor, Jeni has been a game-changer in my business. Her transparent, no-fluff approach to the floral industry combined with her heart for helping florists gave me the clarity and confidence to elevate my work. Through her guidance, I’ve learned how to design with sustainability in mind, structure my services for profitability, and build a business with intention and purpose.

She’s more than a floral coach, she’s a voice of truth and encouragement in an industry that can sometimes feel overwhelming. I carry her wisdom into every design, every decision, and every step forward with Juelz Jems.

Website: https://shopjuelzjems.com/

Instagram: https://www.instagram.com/juelz_inspiring_decor_and_more/

Facebook: https://www.facebook.com/Juelzinspiringdecor/

Youtube: https://youtube.com/channel/UCgmWQIyCKWq49qzJHNY6rTA

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.