We had the good fortune of connecting with Joshua J. Cordero and we’ve shared our conversation below.
Hi Joshua J., why did you pursue a creative career?
Since I was a child I always wanted to tell stories. I would write out short stories typically of a science fiction or fantasy genre but when I entered into adolescence and became aware of movie making; I fell in love. There seemed like no greater career in the world than to have an idea in your head and be able to turn it into reality through the power of filmmaking. I’ve never wanted to be anything else but a writer and filmmaker.
Alright, so let’s move onto what keeps you busy professionally?
I suppose what sets me apart is I’m capable of doing as an individual what typically takes an entire crew. I had the opportunity to create a video for the technology company Huawei and they shared they’d worked with large crews from D.C. that couldn’t produce a video as good as the one I created, a solo guy from Central Valley, California. I was very proud of that. I don’t mean to imply that I’m naturally that great of a filmmaker because I’m not. When I started off I had to do the entire filmmaking process myself: meeting with clients, writing scripts, location scouting, setting up lights and audio, filming, doing voice narration, editing, color grading and creating the art for any physical media, like DVDs,. I had to teach myself all of these things, the entire filmmaking process, because there was no one else to depend on but myself.
I’m very proud that I’ve gotten to where I am today by working hard and always delivering on what I promised. It was not easy! It involved doing a lot of elaborate and challenging jobs for far less than I deserved to build a reputable portfolio but all of those projects and clients got me where I am today. I’m very grateful! It’s been said that “Greatness comes from small beginnings” and that is so very true. My first videos were filming graduation ceremonies and plays for the school I attended as a child and teen and slowly that built into doing weddings, then promotions for small businesses and now I also make commercials for fortune 500 companies.
I also have to give credit where it is ultimately due and that is to my Lord and Savior Jesus Christ. I felt God put on my heart to leave the stability of a full-time job to be a full-time freelancer and He never ceased to bless me with work. He’s pushed me to take enormous leaps of faith but I’ve discovered that if you never take risks you never give God the opportunity to do something miraculous with your life. The fact that I’m where I am today is truly a miracle.
Today I get to capture or create stories cinematically all over the world and it’s incredible!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d take them to the great city of Monterey! There you have Cannery Row and Old Fisherman’s Wharf. There are so many incredible shops there with lots of fun, family-friendly things to do. My favorite restaurant in the world resides there, the Sardine Factory – best food and wine you’ll ever have!
Monterey Bay is spectacular with some of the best views of the ocean in the world (don’t miss out on the epic 17-mile drive) and Monterey Bay Aquarium is absolutely amazing!
Who else deserves some credit and recognition?
My late wife, Allison, deserves an enormous amount of credit for my success. Allison was the perfect partner for me in a past season of my life. She championed me to quit my full time job, that had great benefits, in the middle of the 2008 recession to become a full-time freelance filmmaker in an area where no one had attempted to offer that service before professionally. At that time absolutely no one encouraged me to take that jump. My immediate family proactively begged me not to walk away from the security and safety my full-time job offered. Only Allison believed in both me and that God was calling us to step out in faith. When I did I made nearly double the revenue my first year as a freelancer than I did in my full-time job. Allison would later quit her own job as a teacher to work alongside me as a filmmaker and editor.
After seven years of marriage Allison passed away following a battle with leukemia while being pregnant with our first born, Judah. She was faced with the choice of aborting the pregnancy to receive the life-saving treatment she needed or wait to buy our unborn son time to grow and develop more so he’d have a chance at life. Allison opted to wait and saved his life at the cost of her own.
Allison possessed both a ridiculous amount of hope and a reckless level of love. Her legacy lives on in our son and the choices she fearlessly made.
I chronicled Allison’s story in a book I wrote called, “Surrendering All”. You can find it at all the major online retailers. If you want to be touched by an amazing person’s legacy of love I’d encourage you to read it.
Website: www.remscape.com
Instagram: instagram.com/remscape
Linkedin: linkedin.com/in/joshua-j-cordero-95634338/
Twitter: twitter.com/remscape
Facebook: facebook.com/remscape
Yelp: yelp.com/biz/remscape-hanford?osq=remscape
Youtube: youtube.com/remscape