Meet Jessica Morales Serna | Small Business Boutique Owner

We had the good fortune of connecting with Jessica Morales Serna and we’ve shared our conversation below.

Hi Jessica, what was your thought process behind starting your own business?
I started my small business about 6 years ago when my children were in middle school and playing sports. I found it hard to find shirts or any apparel to support my kids and their teams. I was making designs and then sending them to someone else to print and make a shirt for me to wear to the games. I figured there had to be an easier way to do this myself. After tons of research I purchased the equipment to do everything myself. Now I get orders from all around the state wanting to have shirts made for either their small business, or for restaurant employees and even their home town sports team.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I love being able to create new things for my customers. I like all things vintage and I try to incorporate that into all the things that I do whether that be a vintage style hand dyed t-shirt, a vintage style custom tumbler or even an old beat up dresser that has been brought to new life with a new design and a fresh coat of paint. This road has not been easy, it has been a lot of trial and error but the outcome has been so rewarding. I love to see the look on a customers face when they see a design of mine that they love, that makes me happy. Sometimes it is a new design and it came out exactly the way the customer wanted and sometimes it is something from their childhood that they did not think could be done. Those smiles are why I do what I do and they make all of those “errors” worth it.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love supporting other small business owners so I would take them to any and all of the markets around DFW. I also love a good museum and historical tours.

Who else deserves some credit and recognition?
I would not be where I am today without the incredible support of my husband and my boys. They have had to sacrifice and work just as hard as I have. Also, my mom has always been a huge supporter and between her and my husband they both have pushed me past the limits that I had set for myself. My creative ability comes from my mom who in her own ways has always been a creator and designer. I would also like to recognize another person that I have on this journey with me, my friend Kassy Rivera, she has shown me that you have to put your self out there and maybe get knocked down a few times, but above all else keep showing up.

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Facebook: Gypsylace Creations

Other: TikTok @ gypsylacecreations

Image Credits
Image credit goes to Kassy Rivera