We had the good fortune of connecting with Jenna Boff and we’ve shared our conversation below.

Hi Jenna, is there a quote or affirmation that’s meaningful to you?
“The real battle of entrepreneurship is in the mind. Not the strategies or systems.” This quote is all about your relationship with failure, success, and the confidence you have in yourself. The end of the quote says “It’s why your brand can never grow past your personal development.” If you take the path of entrepreneurship, you’ll face yourself over and over again, especially during the hardest of times. You’ll face your relationship with risk, with perseverance, with putting yourself out there for judgement and criticism. I think I love this quote so much because it’s asking if we have the bravery to choose a life of setting foot in the arena.

What should our readers know about your business?
By Jenna Lee is a fashion accessories’ company based in Dallas, TX. All By Jenna Lee collections are playfully embellished in a unique way. Early on, I hand-beaded all of my items. I’d wear my purses or bags out and people would ask where they could purchase. I started out on Etsy which quickly became too time consuming to manage while working full time. Professionally, I had a ten year background helping CPG brands launch and scale at Tier 1 retail. I knew that scale was only possible by manufacturing, so I quickly outsourced my production overseas. Getting the brand off the ground was not difficult, but standing out in a crowded market became the greatest challenge. As a business owner, you become the head of brand, merchandising, sales, operations, and finance all at once. There will be skillsets that are not your strongest, so the biggest lesson has been learning what to outsource and what to keep owning on my own (while on a budget!). Someone out there is building something similar and a couple steps ahead of you. Pick up the phone, send the email. You will never get what it is you don’t ask for!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Dallas is great if you like a little bit of glitz and glam! I’d start out the day with a great workout of course (shoutout to PITFIT where I coach part time!), then hit the Katy Trail for coffee and a stroll. We’d definitely need to explore highland park village for some shopping, then head to Park House for some fun cocktails and dinner.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My dad. In his words – “don’t be afraid to take some risks honey”.

Website: https://www.byjennalee.com

Instagram: @byjennalee

Linkedin: https://www.linkedin.com/in/jennaboff/

Facebook: https://www.facebook.com/shopbyjennalee

Image Credits
Photos by https://lgfineartphotography.com

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