Meet David Nichols | Owner & Coach

We had the good fortune of connecting with David Nichols and we’ve shared our conversation below.

Hi David, have there been any changes in how you think about work-life balance?
When I started my own business in 2008, I wasn’t married and did not have any children. Life is much different now in 2020, I have been married for 9 years to my lovely wife and best friend and we have three of the most amazing kids ever (Dawson – 6, Graham – 4, Kennedy – 2). Currently, I have the schedule flexibility to take my kids to school, pick them up, attend sporting events, and be completely involved in their lives. But that wasn’t always the case. In the beginning, I never stopped working, rarely took time off, both of which were necessary. This wasn’t a sustainable work life balance. I was very stressed. My wife and I had several discussions about how to make some changes so we actually owned a business versus having a job. I realized I needed to create some systems and grow my staff so I could spend time with my family.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I found CrossFit back in 2007, I knew my life was changed. It had little to do with the workouts and more to do with community and the pursuit of something better than “average”. There was a mindset of success and progress which was new to the fitness space. In September of 2008, I started with $3,000 budget, a 10 foot x 16 foot garage, and zero business experience. Many lessons were learned in the first 3 year and I still continue to learn today. In the last 12 years, we have grown to a 2 acre property with approximately 8,000 square feet of training space. The community has grown to around 300 members, from high schoolers to 70 year olds, all shapes, sizes, ethnic backgrounds, income levels, but all pursuing fitness and community. Something I would have never thought about when I started is the residual impact I can have on someone’s life. We have had 9 former coaches or athletes leave to start their own businesses and start their own communities and change people’s lives on their own, I am proud to have inspired them to do so. At CrossFit Flower Mound we want our clients to experience the best hour of their day with us. It is a tall task but one we are willing to take up. This forces our staff to be well trained and prepared for each class. Learning to coach our coaches has been the area I have had to grown the most at.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I was hosting some friends for a few days in Flower Mound, they would be in for a treat. I think we have some really fun things to do in the area. We would tour all my favorite spots, starting first with Marty B’s. This is place were you can experience some good Texas style cooking and cold cocktails. My kids love this place and always enjoy talking owner and friend Marty! Next we would head up to Denton walk around the square and enjoy some Beth Marie’s ice cream. The next day we would head to my friend’s tap house, What’s on Tap in Highland Village. Brad Trapnell and his staff are fantastic. This is hands down the best place to grab a cold pint in North Texas. I would also take them to see the awesome views of Lake Lewisville at Pilot Knoll Park. This is one of my favorite spots to RV (our family hobby). When you see the sun rise and set you know way. We would also head south to Twin Coves park (Flower Mound) to do some trail hiking off the north shore of Lake Grapevine.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Success is rarely attributed to a single person, it usually is a group effort. For me my group is lead by my wife, Lindsey Nichols. She finds ways to push me and hold me accountable. Her level-headed, conservative approach keeps my aggressive entrepreneurial spirit in check. She is literally my best friend and I can’t imagine not working with here. The support of my brother, Matthew Nichols, has also been crucial. His strength is listening and helping problem solve, both have been invaluable. My mentor, Jeff Price (also a small business owner) leads his family and business with the upmost integrity of Christ, and has imparted a lot of wisdom to me. He has grown me to reach higher than I what I ever thought would be possible.

Website: www.crossfitflowermound.com
Instagram: CFFlowerMound
Facebook: facebook.com/CFFlowermound