We had the good fortune of connecting with Cherie McKinney and we’ve shared our conversation below.

Hi Cherie, what’s the end goal, career-wise?
By the end of my career I want to be known all over. I want to have multiple physical stores. I want to show people that it doesn’t matter what you go through in life, just be sure to heal, pick yourself up and keep going.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m most proud about how far I’ve come. I use to be so shy to take pictures lol I would take them and crop my face out in the beginning but I grew out of that and wanted my customers to get the full picture. What it looks like in real life. I enjoy taking pictures now. It wasn’t easy. Sometimes you have down days and everyone doesn’t have to like what you sell. I found my target audience and keep going. Being consistent. I wear my clothes out everywhere I go. I’m my walking promo. I really had to gain the confidence that was needed. I want everyone to know, I really take my time picking out what I want to sell. I pay attention to what’s in and what’s not. I make sure I provide top notch customer service and provide great quality in my items.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting, I’ll definitely take her to all the BBQ places. I love to eat. To the stadium because she’s a big Dallas cowboy fan. Nice lounge/hookah bar. It’s really so many places to go and chose from. I love the nightlife cause I like getting dressed up. Maybe to a club also.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my daughter. She passed away in 2014 at 5yrs old. My store is named after her. She’s my motivation and I know she’s with me all the time. Even though she’s not he physically, I still do my best to make her proud and keep her name alive.

Website: www.rhyanshouseof_fashion.com

Instagram: Instagram.com/rhyans_house_of_fashion

Facebook: Rhyans House of Fashion

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