We had the good fortune of connecting with Cassandra Alexis and we’ve shared our conversation below.

Hi Cassandra, what was your thought process behind starting your own business?
I created my business initially wanting to use the education and knowledge that I had obtained over my 20+ year marketing career to help other black female owned businesses. They say when you do something that you love you will never work a day in your life. Once I became an entrepreneur I understood that it took more than the knowledge of something to be successful. You can have a great product, or service and be good at what you do and still not be successful. There is a mindset and level of confidence needed to execute those plans, to raise your prices, to set boundaries, etc. I know because I struggled with this when I first started. It made me wonder if I am struggling with this how many other women are too. The natural marketer in me immediately went to how do I differentiate myself as a marketing coach and consultant. That’s when I got it. I put my love and talent for marketing, with my compassion and empathy for others mixed with my BS and MBA in Marketing and my C.P.C (Certified Professional Coach certification) and that gave me my area of focus….marketing strategy with an empowerment twist.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Opulent Outcomes Coaching & Consulting is a marketing firm with an empowerment twist. We work with entrepreneurs and small businesses to develop strategic and actionable marketing strategies and tactics to help launch and grow their businesses with confidence and clarity. We work with our clients to build strong foundations in their businesses to support stainable growth, providing valuable knowledge and insights to enable them to become marketing savvy and more effectively run their businesses. We work with clients in all stages of business from development looking to launch, to mature looking to rebrand, or pivot to reach new audiences.

Our approach to working with clients is a combination of coaching and consulting techniques. We go beyond marketing strategy to also empower you to believe in the plans that you create. We work with our clients to silence their self-doubts, own their opulence, to market their value so they can create their own tables. Our belief that is that it doesn’t matter how great a plan is if you don’t have the courage to implement it.

Nothing worth having is “easy”. There have been lots of sacrifices, long nights, tears, and prayers. Which is been what has allowed me to get to where I am. God. Many of the people in the shout outs and getting help when I didn’t know the answers or know how either through my own coaches or courses.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ohhh this is fun. So I love to shop so we gotta go to the Galleria. I am also a girl that believes in self care and pampering yourself so a day at my favorite spa is a must Trelis Spa. I am all about decadent meals so the Oceanaire, The Tasting Room, The Taste Bar, The Chef’s Table, and Another Broken Egg are must stop places to eat. My house for lots of girl talk. I really enjoy playing tourist in my city so things like the zoo, and NASA, hang out in Galveston for a day. I love music so if our favorite artists are in town check them out.

Who else deserves some credit and recognition?
My grandmother Ella Ferguson – who is my Shero. All of my entreprenural aspirations come from her. She is a reminder of what I can accomplish. My angel in heaven

My Mommy Janette Carter who has always been my biggest cheerleader, who since I was a child made me believe I could do anything I put my mind to buys, every “thing”, listens to every podcast episode, reads every article, etc. and makes sure that my family knows too. She is my angel on earth.

My Love Shelton Howard who gracefully listens to all my ideas and ginormous dreams, encourages me when I get frustrated, gives me the space and time to pursue my dreams, reminds when I am over doing it, in fact he is the only person that can convince me to sit still and rest and I actually listen. My own Superman.

My fellow femprenuers who have shared their access with me and I them – Nicole Rhone, Lynnecia Eley, Latika Vines, and Tierra Womack. If more of us used our access to extend beyond yourselves there is no telling how much further we would be. There is plenty for each one of us, and no one can take what is YOURS.

Website: CassandraAlexis.com

Instagram: https://www.instagram.com/thecassandraalexis/

Linkedin: https://www.linkedin.com/in/cassandraalexisconley/

Twitter: https://twitter.com/TheCassandraAl1

Facebook: https://www.facebook.com/TheCassandraAlexis

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