Meet Allison Evans | Co-founder of Branch Basics

We had the good fortune of connecting with Allison Evans and we’ve shared our conversation below.

Hi Allison, what was your thought process behind starting your own business?
Branch Basics is so much more than just a best-selling soap brand. For me, the journey to creating a massively successful wellness business started with a health scare. While a senior in college, my PCOS diagnosis turned into debilitating pain and total body breakdown. After seeing dozens of doctors, I turned to my Aunt Marilee – an environmental consultant who has spent the last 30 years researching how everyday chemicals impact our air quality and physical health. Marilee guided me through the process of #TossingTheToxins – a few simple swaps to my diet, personal care, and household care routines that immediately brought me relief and eventually – total recovery. I teamed up with my best friend Kelly Love to find out how they could start a movement around detoxing our homes and get Marilee’s brain to the masses. To launch, we asked Marilee one simple question: What is the most toxic item in every American household? The answer – our cleaning products.

We launched Branch Basics in 2017 to offer the most human-safe cleaning product in the market – a single lifestyle swap that can dramatically reduce the harmful chemicals, VOCs and SVOCs in your home that undermine our health – from headaches and allergies to serious conditions. Our business is growing quite quickly, with 225 new customers a day on average, 300k average monthly site visits, and 260k+ IG followers. We also have some fun celeb devotees including Eva Mendes, the Schwarzenegger family, and Lauren Scruggs Kennedy. Our best-seller is their signature Starter Kit – featuring one multipurpose bottle of our plant-basd, non-toxic cleaning Concentrate and five refillable bottles to replace nearly every cleaning product in your home.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Branch Basics, safety is always the number one priority, especially when it comes to the creation of the brand’s formula. The multi-purpose formula is made using plant and mineral-based ingredients that meet the highest standards of safety. Branch Basics is MADE SAFE certified – one of the most stringent third party certification labels for product safety. The MADE SAFE certification ensures that products are made without the 5,000+ toxic chemicals known to harm human and environmental health. As of today, only 4 brands of cleaning products hold this certification. In addition to the MADE SAFE certification, Branch Basics has won countless awards for their clean formula such as House Beautiful Family-Approved Awards, CleanEating Clean Choice Awards, Inc 5000 Awards, and more.

Branch Basics is committed to empowering customers with educational resources to help them draw connections between their health and their environments. Data shows that indoor air can be anywhere between 500 and 1,000x more polluted than outdoor air, and research has proven that the VOCs and SVOCs in indoor environments are harmful to physical, mental, and emotional wellbeing. Hiding in plain sight, VOC and SVOC compounds can be found in the everyday conventional chemical products (think: laundry detergent, scented candles, household bleach…) and even when these items are tucked away under the kitchen sink, they emit harmful chemicals into your indoor atmosphere and worsen air quality. Branch Basics provides consumers with a completely safe and non-toxic alternative to one of the most concentrated sources of harmful chemicals at home – cleaning products – in addition to resources for other categories like paint, furniture, and personal care products.

To further prove Branch Basics commitment to education, the brand publishes completely free and comprehensive blog posts, written by its founders, sharing with its readers any and all information available on living a non-toxic,healthy lifestyle. Blogs cover everything from healthy eating habits to stain fighting tutorials to more comprehensive guides on removing toxins for your home. The Branch Basics instagram, where blog content is also posted, has 262K followers. This is one of the most successful blogs on the Shopify platform, further evidence that by making this information readily available to consumers, Branch Basics is continually empowering their customers to take their health into their own hands.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Buda Juice! Organic, raw, in glass bottles 🙂

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband. I know this sounds cliche, but as I read this question, it’s the person who immediately and clearly comes to mind. He has supported me from day one, through all the passionate pursuits, bad business decisions (that financially affected us!), and countless hours sacrificing his personal time – whether that was filling up bottles back when we first started the business to taking the three kids and allowing me time to catch up on work or post to social. He’s been my biggest supporter and deserves all the cred. 🙂

Website: https://branchbasics.com/

Instagram: https://www.instagram.com/branchbasics/?hl=en

Facebook: https://www.facebook.com/BranchBasics/

Image Credits
Branch Basics