Meet Kayla Otte | Boutique owner and Social Media Manager/Specialist

We had the good fortune of connecting with Kayla Otte and we’ve shared our conversation below.

Hi Kayla, we’d love to hear more about how you thought about starting your own business?
Starting The Cosmic Bluebird Boutique was the easiest decision for me, but the hardest to build. Business is not for the weak, but worth it. Starting this journey, I knew it was the perfect opportunity to merge my passion of Western Fashion into something successful. As someone who has always been drawn to the western industry, fashion and the rodeo atmosphere, I knew that I wanted to create something unique that would not only benefit the community but also provide for my family.

My boutique and graphic wholesale business was born out of a desire to offer people a creative outlet where they could feel confident in what they wore and how they wore it. I wanted to create a safe atmosphere where shoppers could come in and feel empowered to express themselves through fashion. To further enhance the shopping / customer experience, I teamed up with a local photographer to plan photo shoots that would not only boost confidence and self-worth but also showcase how social media and the right business tools could help individuals make money.

For me, starting this business has been a journey of self-discovery and growth and it’s also given me the opportunity to open another business by the name of “Vaquera Kay Marketing firm” opening in June 2023. This marketing firm offers Social media maintenance, marketing, content creating, blog insight, weekly emails on trending information, logo creation, branding photography, business merchandise creation and so much more! One opportunity has lead to the next all by starting one business. This journey has allowed me to tap into my creativity while also honing my entrepreneurial skills. But most importantly, it has given me the opportunity to contribute positively to my community, fellow business owners, fellow western fashion lovers all while providing for my family.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My journey in the western industry started 5 years ago with a simple desire to fill the void left by selling my beloved horse and feeling quite disconnected. I was in search of something that would give me the same sense of fulfillment that I had felt when spending time with my sweet bud boy and bring me closer to the things I love. That’s when I stumbled upon some influencers and fell in love with the actual western culture, history, and fashion of the western lifestyle. From there, I immersed myself in research and reading, learning as much as I could about this fascinating industry.

As my interest grew, so did my passion for sharing it with others. Over 3 years ago I started traveling, modeling, content creating and micro influencing to build up my name and following in this niche market after countless hours of travel, adventure, reading, creating and etc, I decided to take things to the next level by starting a boutique called Cosmic Bluebird.

The journey has not been without its challenges – there were plenty of hardships, failures, and setbacks along the way – but with hard work and determination, I managed to build a successful business. Looking back on my journey so far, I’m grateful for all of the opportunities that have come my way.

As Cosmic Bluebird continues to thrive in its unique place within the western fashion industry, another venture has emerged for me: Vaquera Kay Marketing. This company offers a one-stop-shop for all your marketing needs – everything from logo creation to blog content creation – step-by-step guides for influencers looking to grow their brand.

We also offer personalized packages for all budgets; you can individually create your own package or just use ONE SERVICE. Brands can benefit from our services by receiving new website creations, feed building services, personal brand photography sessions or even custom merchandise.

Both Cosmic Bluebird Boutique and Vaquera Kay Marketing Firm pride themselves on being exceptional in their respective fields of fashion and marketing. We offer personalized attention to each customer and strive every day to provide top-notch service.

If you’re looking for exceptional fashion or top-notch marketing services within the western industry, look no further than Cosmic Bluebird and Vaquera Kay Marketing. Both companies are committed to being the best they can be, and we’re excited to continue growing alongside our customers in this exciting industry.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well as we all know they Stock Yards is the best place to be, but to be honest I enjoy nothing more than sitting on the balcony of ” Love Shack” listening to live music and enjoying a hot dog, friendly conversation and nice cold “drink” .

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Id love nothing more than to shoutout Kaylee Lynn Creatives a Brand and Fashion photographer out of SD. My sweet friend built a safe place for up and coming models, photographers and influencers to model and feel comfortable and GROW, and boy did I grow. Within that Four months of being apart of Western Wanders I was planning my business, creating logos and so much more. Just within those two years of knowing her I have Built two brands, picked up a camera, met so many amazing people and continue to strive everyday all because of the best human on this planet, thank you Kaylee for wholesomely sharing your knowledge and passions with the people and industry you love. Wholesome humans like this are so hard to find and I am forever greatful for her and the friends and opportunities she’s brought my way.

Also I’d like to thank my husband in believing in me more than I do and supporting my dream and goals everyday. He’s truly an amazing man and wouldn’t be half the women I am without him and my son. They drive me to do what I love everyday and keep going everyday even when the times get tough.

and Lastly, my Amazing Companies Lacy Boots and Dakota West Leather for trusting me to market and build their business beside them. Forever grateful for these beautiful people and friends and so honored to represent them.

Website: https://thecbbboutique.com

Instagram: https://www.instagram.com/thecosmicbluebird/. https://www.instagram.com/vaquerakaymediamarketing_/

Facebook: https://www.facebook.com/Thecosmicbluebird

Youtube: https://www.youtube.com/channel/UCr23htUrTePzGHs5T7XsrNg

Other: Other options available. https://www.canva.com/design/DAFaxGGNx6A/dWhG2Gc5sGJGgrEOjMg9wg/view

Image Credits
pregnancy photos and group shot: @gypsyladycreative co boot product photo of my work: @vaquerakaymarketingfirm dress photo: @vaquerakaymarketingfirm