We had the good fortune of connecting with Lexie Peterson and we’ve shared our conversation below.

Hi Lexie, we’d love to hear more about how you thought about starting your own business?
Starting my own business actually happened by mistake. I am a type one diabetic and wearing medical identification is very important for us. I rarely wore medical ID jewelry because I couldn’t find any affordable jewelry that fit my style. So I designed my ideal diabetes bracelet and got price quotes from jewelry makers to make it. I quickly realized how much more cost effective it would be to get the bracelets created in bulk… I figured I wasn’t the only diabetic who wasn’t happy with the lack of variety in medical ID bracelets so I did an IG poll and based on the results, it became clear to me that I needed to make my bracelets available for as many people as possible. That’s when I decided to start my business.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am now a full time content creator, aside from managing my business, The Sugarless Society. I create content that encourages others to live life to the fullest, regardless of diabetes, while also being honest about the challenges that come along with this chronic condition. Creating relatable content about diabetes has become so fulfilling to me because I know that I am inspiring others and also because I have connected with so many other people like me. I want the world to know that diabetes does not have to hold you back. Be your own advocate and live your best life!

Who else deserves some credit and recognition?
I want to give a special shout out to my husband. Without his unconditional love, support and motivation I may not have taken the leap to start my business.

Website: www.thesugarlesssociety.com

Instagram: www.instagram.com/thedivabetic

Youtube: https://www.youtube.com/channel/UC72R2IotF4VzbUcsrcwpOwQ/featured

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