Meet Evelyn Williams | Culinary Brand Strategist & CEO of Flavor Enterprises

We had the good fortune of connecting with Evelyn Williams and we’ve shared our conversation below.

Hi Evelyn, putting aside the decision to work for yourself, what other decisions were critical to your success?
The single most important decision that I made was changing careers. So not only did I know that I no longer wanted to go the employee route to make money, I also knew that I no longer wanted to be a chemical and environmental engineering. To me, those two decisions go hand in hand.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I think the thing that sets me apart from others is that my business solely focuses on helping culinary entrepreneurs charge premium prices, build high-end culinary brand and create multiple streams of income. When I was starting out, that is not a conversation that I heard in my industry. As a matter of fact, I still don’t hear much about these topics in the personal food brand space. I can’t say that my journey has been easy. There wasn’t a blueprint or model for me to follow and so I had to create one. The lessons that I have learned along the way, have been to invest in myself (continuously), trust my own ideas, and create things that I wish existed. I know it sounds super cliche, but I have experienced the truth in all of these phrases. They way that I have overcome many of my challenges has been prayer and support. Allowing myself to get the help and guidance that I needed has been a game changer. If anything what I want people to know is that a different life, a different experience, is just a decision away.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s going to sound crazy, but I did these recently. A good friend of mine was in town and she really loves to cook. So we went on day trip to Central Market an I gave her a personal tour. She bought ALL THE THINGS! lol I would definitely take my best friend to all of the great neighborhoods in Dallas. Deep Ellum, Lower Greenville, the farmer’s market, the shops at legacy, legacy west, and trinity grooves, just to name a few. But mostly, we would just hang out, buy a bunch of spices and flavored oils/vinegars and chat.

Who else deserves some credit and recognition?
There are SO many people who have helped me in my journey and I am forever grateful. First I want to honor my mother who allowed me to experiment with food as a child and paid for all of the ingredients. She has always been extremely supportive of what I do. Secondly, I would like to mention that amazing women who have coached me in various aspects of business. Regina Anaejionu of ByRegina.com, Mia Redrick of MiaRedrick.com and Nicole Walters of NicoleWalters.com. These three women have been instrumental in helping me develop my brand. Thirdly I want to thank my entrepreneurial friends who have laughed, cried, brainstormed, problem solved and celebrated with me along the way Yahya Smith of YahyaSmith.com, Stephanie Bauchum of TheMtotoAgency.com and Kim Miller of MyFriscoCounselor.com. It’s super important to have people to connect with along the way the understand the ups and downs of entrepreneurship.

Website: www.ChefEvelyn.com

Instagram: instagram.com/ChefEvelyn

Facebook: facebook.com/ChefEvelyn

Youtube: youtube.com/ChefEvelyn