Meet Marcin Gorski | Hotelier at Heart and Founder of EverKind Collective

We had the good fortune of connecting with Marcin Gorski and we’ve shared our conversation below.

Hi Marcin, can you walk us through the thought-process of starting your business?
Honestly, it wasn’t some big, flashy “aha” moment. It was more like a quiet feeling I couldn’t shake—this sense that the way we show up for each other matters more than we realize.

I’ve spent more than half my life in hospitality. Literally, over 18 years now. I’ve seen first-hand how small gestures—a warm welcome, remembering a name, solving a problem before it is voiced—can completely shift someone’s day. That kind of care leaves a mark. And at some point, I started wondering: why does that kind of intention feel so rare outside these walls?

EverKind Collective was born as a response to that question.

It’s a brand rooted in the belief that kindness isn’t just a personality trait—it’s a tool for change. I felt this pull to create something that blended creativity, community, and purpose. What started as a scribbled idea in a notebook slowly grew into something real: a collective space for storytelling, advocacy, and action. I didn’t have a roadmap—just a belief that people are hungry for good. Real good.

Hospitality taught me how to care for people. EverKind gave me the space to expand that care beyond the hotel lobby and into the world—in ways that feel intentional, connected, and lasting.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
EverKind Collective was never meant to be just a business—it’s a movement for people who believe small actions can lead to real impact. We’re turning values into action through four core initiatives. Books gives back through inclusive, purpose-driven storytelling. Pride supports grassroots LGBTQ+ organizations and visibility efforts. Impact helps companies and communities organize hands-on give-back projects. And Voices—launching later this year—will spotlight real people doing meaningful work in their own corners of the world.

EverKind isn’t a fixed model—it’s designed to grow with the people it’s for. We’re already creating impact, but we’ve left room to evolve as new needs and opportunities arise. That’s what makes it different. This was never about selling products. The books, the pins, the merch—they’re just starting points. They build connection, spark conversation, and support things that actually matter.

Building this hasn’t been easy. I’ve self-funded everything while working full-time in hospitality and learning every piece of the puzzle from scratch—publishing, design, retail, logistics. There were countless moments where walking away would’ve been easier. But I couldn’t. If I didn’t try, I’d regret it forever. We’re proudly small, scrappy, and intentional. Not backed by investors or flashy budgets—just fueled by passion, lived experiences, and a growing community that believes in doing better, together.

And now, we’re seeing the impact. This month alone, we’ll be at several events—talking to people, hearing their stories, and watching them connect with the mission. It confirms what I’ve always believed: the world wants this. There’s a hunger for community, intention, and something real.

What I’m most proud of is that I started. What I’m most excited about is what’s still to come. My vision is for EverKind to grow into a hub—a place where conscious consumers, changemakers, and mission-driven brands come together under one roof. I want to grow this with people who bring creativity, experience, and heart—people who see themselves in the mission and want to help shape what’s next.

EverKind was created for people who care. People who want to do more, give more, be more—but don’t always know where to begin.

If I’ve learned anything, it’s that doing good isn’t always easy, and it’s not always clean or convenient. But when your intentions are rooted in care and your actions align with your values, you’re moving in the right direction.

You don’t need a perfect plan. You just need to care enough to begin.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As someone who’s worked in hotels for nearly two decades, I’m a sucker for a great hotel bar—and Dallas does not disappoint in that department.

We’d kick things off with a stay at the Thompson Dallas—its rooftop bar, Catbird, is the perfect way to take in the skyline with a cocktail in hand. Another favorite is The Joule, home to Midnight Rambler, a sultry underground bar that feels like a secret even locals love.

During the day, we’d explore one of my favorite neighborhoods—the Bishop Arts District, one of the most vibrant and creative corners of Dallas. It’s the kind of place where you can lose track of time without even trying. We’d start our morning with coffee and pastries from La Reunion, then spend a couple of hours popping into the district’s independently owned boutiques, vintage shops, and quirky art galleries.

Of course, no visit would be complete without a day trip to Fort Worth—we’d check out the Stockyards, catch a rodeo, and grab a drink and some light bites at the Lot 12 Rooftop Bar, located inside the Hyatt Place TCU, providing an awesome view of Fort Worth and beyond.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh, I could write a book on this question alone.

There are two people from my professional journey who made a permanent impact on me—Heidi and Zoha. They’re the kind of leaders who don’t just lead… they lift. Both of them saw something in me when I was still figuring myself out. They didn’t just teach me how to run a hotel—they showed me how to lead with empathy, to advocate for others, and to stay grounded in values. I consider them lifelong friends now, and their influence shows up in everything I do—including EverKind.

On a personal level, I owe a lot to my best friend, Steven Binko. He’s been my sounding board and the one who reminds me what’s possible when fear gets in the way. He’s the kind of person who believes in your dreams even when you’re too scared to. EverKind might have been my idea—but Steven gave me the push to actually start. He was also the first outside author I brought into the EverKind world. His children’s book, Keep Trying!, felt like it was made for this brand—it’s about resilience, hope, and lifting people up, which is the core of what we’re about.

Website: https://www.EverKindCollective.com

Instagram: https://www.instagram.com/EverKindCollective

Twitter: https://www.twitter.com/EverKindCompany

Facebook: https://www.Facebook.com/EverKindCollective

Image Credits
Tracey Sexton, AGM at Aloft Portland Maine
Darlene Thurlow, Front Office Manager at Aloft Portland Maine
Meaghan McNamara, MaineHealth Barbara Bush Children’s Hospital, Philanthropy Specialist