In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Zac Simmons

People have value. What matters most to me, not just in my business, but in all aspects of my life, is treating people with value, dignity, and respect. Every person who has ever existed has significance. It isn’t something they have to earn or grow; it is inherent because they have a soul. Read More>>

Claire Howard

This might be a hot take, but as I’ve continued my work as a therapist, I’ve begun to value gentleness above all else. Our culture celebrates intensity and challenge, and I think there is so much benefit to being outside of your comfort zone! But because gentleness might not feel “productive,” Read More>>

Elisa Kim

For me, the value that matters most is authenticity.

I believe authenticity is about living in a way that stays true to who you are, even as life continues to shape and change you. It’s not about presenting a polished image or pretending to have all the answers — it’s about staying honest with yourself, even when that honesty is hard. Read More>>