Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Mitch Lazorko

One of the most important factors behind the success of my business has been demonstrating honesty and reliability to my clients. I’ve noticed that while many creatives are exceptionally talented, their customer service skills can sometimes fall short. Simple yet crucial actions—like responding to emails promptly or delivering the final product on time—can make a significant difference in building client trust and confidence. In my line of work, which focuses on corporate headshots and testimonial videos, I’ve been fortunate that my commitment to professionalism has led to consistently positive client experiences. As a result, many of my clients return to work with me regularly, which has been instrumental in my business’s growth. Read More>>

Tyanna Joyner

I would say the most important factor behind my success and the success of my brand is authenticity. I’ve built my businesses around understanding and celebrating the beauty, strength, and confidence of Black women and women of color. By staying true to my values, I create products and services that resonate deeply with my community. Whether I’m styling hair, developing hair products, or designing fitness apparel, I prioritize quality, consistency, and a genuine connection with my clients and customers. Being authentic has built trust and loyalty, setting my brand apart in both the beauty and fitness industries. Read More>>

Wynn Williams

The most important factor behind my success is a relentless commitment to hard work and authenticity. Success doesn’t come from shortcuts or luck—it comes from consistently showing up, putting in the effort, and refusing to cut corners. I live by a quote; “No one will work harder for you, than you.” This is a truth that has pushed me to work relentlessly throughout my career. Whether it’s learning, adapting, or pushing through challenges, I’ve always believed that hard work is the foundation of any meaningful achievement. In the music business, this is especially true. From writing and recording, to social media and touring, I’m the one person that can determine what kind of success I have. If I don’t wake up everyday and put in the work, I will not see the results. This carries through in everything I do. Read More>>

Andrius “A.D.” Vitto

Advertisement and promoting my brand is what making my product successfully Read More>>