Meet Nathan Coffin | Insurance Restoration Specialist

We had the good fortune of connecting with Nathan Coffin and we’ve shared our conversation below.

Hi Nathan, we’d love to hear more about how you thought about starting your own business?
I started out as a very young entrepreneur and although I don’t like being tagged an “entrepreneur” I guess thats the best way to identify “the start”.

I was probably 9 or 10 years old when the passion for sales and business started. I used to cut mushrooms (Fomes and shelf mushrooms) off of trees with my dads hand held saw, clean them up and bring them to the neighborhood girl who was great at painting scenic photos on the bottom of them. A tree or mountain was great little trinket for me to sell door to door. I would pay the artist (little girl) 25 cents to paint them and I would sell them for 3 bucks a piece. That was my first memory of starting a business.

Later when I was in my mid-teens I started a lawn service which I again leveraged my neighborhood friends to work for me, cutting grass for up to a whopping $25 bucks per lawn.

As an adult, I was not educated on how to start a business and had to get a JOB. I hated it. From car sales, to restaurant manager, to the oil field I hated the day to day. I wanted freedom. So I found an industry, stuck to it for 2 years and pulled the trigger on opening my own company. That industry is the insurance restoration industry for residential property claims. I to this day am still here in this industry.

What should our readers know about your business?
I currently have 3 companies. A cigar brand, insurance restoration Contracting company and an insurance restoration supplementing firm where we negotiate a stylistic approach of repair from a contractor’s perspective. We’ll leave the fun one out (cigars) and talk about the contractor company and the supplementing firm.

The supplementing firm was started in 2019 when covid hit. I had a roofing company when we lost the ability to do business within somebody’s home because of covid restrictions. While the state I was working in had a lot of restrictions, I had friends in the industry that were still running and I was asked to build supplements for them. A supplement is a document that gets sent to the insurance company for an insurance claim. We would create that document and negotiate with the insurance company to come up with a buildable job for the contractor.

It turned into a full time gig and before we knew it, we were creating more supplements for contractors than building roofing jobs. I had noticed that insurance companies were leveraging certain aspects of the claims process that almost everyone in the industry were abiding by. I thought that was pretty messed up and like I said, I spent the next year building my company ReClaim Supplements (ReClaim Group LLC). I created a custom software that helped with waste factors, code enforced items, manufacturer specifications, unique items and anything that was missing from the insurance company scope of loss. This software along with my amazing staff creates a one of a kind supplement that serves a certain type of roofer in our industry.

That roofer is the smaller companies, typically with less than 5 employees. There are other supplement companies in the industry but they all charge a percentage and chase the larger jobs, we don’t. We help the residential contractors that are getting taken advantage of and most of the time, we get them 4,000 to 6,000 new money on their claims. Think about what 4,000 to 6,000 could do for a small roofer that does 80-100,jobs per year. It’s incredible.

As of late the insurance companies are getting more and more evil, cutting corners on the claims side leaving a lot of homeowners and contractors to have to eat the amounts that the insurance company redacted from the scope of loss, not with us involved. We crush insurance companies and their immoral and unethical practices.

In November of 2023 a great friend of mine and I started a roofing company as well. We see the industry changing and we wanted to start a company that did things the right way. We wanted to build quality jobs that would bring us purpose thus creating our motto, “Rivertop Roofing, where we treat your home like our own”.

We also identified that this industry could be very profitable in the next few years with the changes and since we already had an ear on the door of this industry, we jumped.

We are heavily into organic marketing, training our service writers, customer education and building an online presence. We would like to get to the place where a customer can find lots of trust in us through our online knowledge base and past projects we’ve done.

Those are our 2 companies!

How I’ve gotten to where I am now is through being a “nerd of the process”. I really believe that results are a byproduct of processes. I think that being process driven is prepayment for future tasks and actions. Where a person that tracks results will focus on if they won or lost, a person that tracks the process can feel and learn from a win or a loss. They can pivot or add gas to a win or loss.

A lesson I’ve learned over my tenure in this industry is that things are always changing and the most successful people are identifying the changes and making the pivots before its “needed”. Be prepaid to change, change is profitable.

What I want the world to know about my story: find something, an industry, do your research and jump. Don’t quit, do it for a very long time, live it and make it a part of your life. Work-life balance is balanced when you get dopamine from work and home life. When you go home after a tough day and still smile and get purpose from your work-life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We actually did this for my 40th birthday. My best friend and I share close birthdays and flew out to Vegas for formula 1. Amazing trip! We both LOVE cars, cigars and bourbon and of course a “little” bit of gambling (wink wink).

We started off the trip with a spa day. Relaxing with a massage and haircut which was followed by a bourbon lounge. That evening we went to the the F1 track and participated in some of the events happening before the race started 2 days later. We found quite a few cigar lounges and had a few top shelf cigars and bourbons. A “little” gambling and shopping was the perfect bow on the actual F1 race. It was incredible.

If I were to have my friend in town, I would want to do this again and again along with chatting business of course. Some of those late nights, having a drink, talking about our companies and different strategies are so fun to talk about. Gets you pumped up to get back in the office to try new things.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The start to my story is self made but I failed a lot… When I started to find success was when I learned that knowledge and resources were magic. From Grant Cardone to Zig Zigler, Chris Voss to Tim Grover these are all books that I found a ton of value in but the most accelerant I have found is in my mentor. He has guided me though a lot of problems. My answer, find a mentor that has experience.

Website: Claimjuicer.com & Rivertoproofing.com

Instagram: https://www.instagram.com/rivertoproofing?igsh=Z2t1NW56N2RuM3R3

Facebook: https://www.facebook.com/profile.php?id=61553719533069&mibextid=ZbWKwL

Yelp: https://www.yelp.com/biz/rivertop-roofing-allen-2

Youtube: @claimjuicer

Other: We are most popular on tiktok. Search ReClaim Group Supplements or Claim Juicer

You can also Google our Rivertop Roofing page where we have some great reviews