Meet Alex Geesbreght | Recovering Attorney; Entrepreneur

We had the good fortune of connecting with Alex Geesbreght and we’ve shared our conversation below.

Hi Alex, what matters most to you?
Without question, Trust, and all that it implies, is the most important value or principle in my personal and professional life. Trust is not only the basis of any meaningful, productive, and positive relationship, it also requires, by definition, the presence of so many other important qualities by both parties, such as vulnerability, honesty, self-reflection, and security (lack of insecurities). Also, trust is never freely given; it is earned — often times via difficult or challenging times between or among the parties involved. When truly present, parties are free to speak openly without the questioning of motives, operate efficiently without regard to second-guessing, and the benefit of the doubt, which is expected and given, increases the speed with with the business of personal relationship can move and evolve.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I met my wife during my final year of law school; I was her law clerk at the Public Defender’s office in Tulsa, OK. When we married, we moved to Fort Worth where I practiced law for a few years in the area of Medical Malpractice defense and later as an Assistance District Attorney. Due to tort reform at the time, my dad’s medical staffing business was in need of a General Counsel, so in 2003, I joined his company.

While serving in that role, I took over the internal scribe program, which was the furthest thing from a “business” at the time. A few years later, as the Electronic Health Record mandate kicked in, the need for a structured, scalable scribe program became clear. As the nation’s first medical scribe company, PhysAssist Scribes went from one “program” in Fort Worth, TX in 2005 to being in 39 states with 4,000 employees just nine years later in 2014 when we sold it to our largest client. It was the single most intense, exhausting, exhilarating, frustrating, rewarding, and enjoyable time of my professional life, until recently.

While the lessons, stories, and people to whom I am eternally grateful for mentoring, correcting, and encouraging me along the way are too numerous to name, I am particularly grateful for the time I had working directly with my brother, Andrew. He was our COO and was the brains behind numerous innovations within the scribe industry, which help us be regarded as the best, highest quality scribe company in the country.

When I stepped down as CEO two years after the sale, Andrew served as CEO, growing the company more than I did.

Being reunited with Andrew on PRAX Leadership represents the ultimate continuation of our shared mantra, “Do what you love with those you love.” This has served us well and will likely continue to do so.

PRAX represents the culmination of our purpose — that is, where our talents and passions intersect. We have drawn from our decades of experience in running and building highly effective and profitable companies with second-to-none cultures, and combining it with a focus on self-reflection of our collective experiences and observations, personal and professional humility, and added years of science and research-based disciplines (Andrew), to improve people. While our clients are companies, we partner with those companies that understand and are grateful for the fact that our focus is to teach the individual, through skills and practice, to fully influence themselves — true self leadership.

We like to say that “People form companies; PRAX transforms people.”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, I’m not a great person to ask this question of. I’m a bit of a homebody, and to the extent that I do go out, it is usually to just a handful of places, none of which are very exciting. I value the time I get to spend each night with my wife, between the end of work and the time (early) she usually goes to sleep. I spend my nights talking to my kids on the phone and watching TV, which is usually just a pretext for the couple hours a night I replay the day’s mistakes and successes. I usually “make sense of the day” with my alone time.

I do not listen to the radio in the car and I value quiet, even though “I” am not “quiet”. I love to use those times to self-reflect and contemplate.

So, I am not a good person to plan a fun itinerary; that is my wife’s department.

Who else deserves some credit and recognition?
The number of people is literally too large to list. I regard every single meaningful relationship I’ve had — the positive and negative — as being instrumental in my personal and professional development. As I noted in the Acknowledgements section of my book (The Chaos Parallel), I have learned invaluable lessons about what NOT to do from many, many people. While I would never name them, I am truly grateful for the interactions I’ve had with them over the course of my life.

However, if I were to note the positive influences, the list would start with my Dad, who passed away in 2019. I think about him and the lessons he taught me — via the never-ending lectures, all of which I cherished, even then — throughout my life.

A close second, if that, is my mom (stepmom) who is TOTALLY my “mom”. She was the primary focus of my Acknowledgments, as perhaps no one has had a more significant impact on the overall direction of my life.

Website: https://praxleadership.com/

Linkedin: https://www.linkedin.com/company/prax-leadership-academy/mycompany/verification/?viewAsMember=true

Facebook: https://www.facebook.com/people/PRAX-Leadership/61553845809839/

Image Credits
Kassie Moore Photography, Fred Hardy, and Jamey Price.