We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

MIsty Fulgencio | Permanent Makeup Artist and Educator, Reiki Master Teacher, Holistic Life Coach

The value or principle that matters most to me is integrity. when I work with clients and business partners, and talk with friends and coworkers it is extremely important that I am truthful and set the right expectations for everyone. Communication is a large component in anything but it is definitely more so in the permanent makeup industry. Read more>>

Oliver Hall | Writer, Director, Educator, Artist

The values that came from my amazing father are the very essence of the work I do. The musical group I founded called ” Constellations Vibrations” produces original soundtracks for classic silent films and films in general for Gabe Stuntz (CEO) Moonflix https://moonflix.com/. In the future we will compose music for video games, cartoons, audio books, plays etc. Hopefully, opening doors for new talent to work with us in production, composition, writing. Another working relationship I’m very proud of is a software designed to help people with disabilities called ” A.U.M.I” Adaptive Use MusicalInstrument. https://press.umich.edu/Books/I/Improvising-Across-Abilities3.
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Sharayah Colter | Founder & Principal, Colter & Co.

Integrity is the most important value to me because it is such an umbrella value. With a foundation of integrity, you can build upward with both strength and beauty, but without that foundation, all efforts will fail and ultimately will have been in vain. Integrity requires honesty, diligence, excellence, and an inner character committed to doing things the right way whether or not anyone is watching. Integrity is a value that makes the longterm difference and that separates good ideas from great success. Read more>>