We had the good fortune of connecting with Yasmin Cuevas and we’ve shared our conversation below.
Hi Yasmin, what role has risk played in your life or career?
I’ve taken a lot of risks. I quit my corporate finance job to become an entrepreneur. I changed directions multiple times from working retail to finance to becoming self employed.
What should our readers know about your business?
Foremost on the list of obstacles we face is the fear of failure. I dealt with that a lot. True, failure is an imminent possibility of any entrepreneurial venture one embarks on, but for women, it is much worse. You wonder if you will be taken seriously in a corporate world that is most times characterized by a stereotypical disposition of “male attitudes towards business” – be competitive, aggressive and sometimes harsh. A lot of women are not entirely wired this way, and this creates room for the fear of failure. This and many insurmountable odds I had to deal with. Accessing funds, defying social expectations, balancing family and business. But you know what; I always found a way to turn my obstacles into opportunities, and this I encourage every woman to do whenever I am involved in various impactful initiatives in the private, public, civic and entrepreneurial sector.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love going to networking events in the DFW area. There are beautiful scenic restaurants you can visit with unique themes.
Who else deserves some credit and recognition?
I would love to dedicate my shout-out to my customers. They’ve kept me busy.