We had the good fortune of connecting with Rebecca Costa and we’ve shared our conversation below.
Hi Rebecca, is there something that you feel is most responsible for your success?
Perspective is everything! Especially in the influencer world, people can become very caught up in comparison traps. They see another influencer with a ton of gigs or going on paid trips and think ‘why don’t I have that?’ or ‘am I not keeping up?’. It’s called a comparison trap for a reason; it’s a trap! You never know all the fine details of someone else’s feed or business. So instead of criticizing yourself, it’s important to empower yourself. Every potential weakness of mine also has some way to turn it into a strength. For instance, I often used to criticize myself for not posting cool stories all day long since I also work a 9-5 corporate job. In reality, the majority of my community can relate though! They also work 9-5 desk jobs and so when I pop on my stories at the end of the day and exclaim how exhausted I am from looking at spreadsheets all day- that’s a strength. Rather than molding myself to be just like every other influencer, I’m leaning into what makes me ‘me’ and therefore actually a lot more relatable. It’s that perspective and confidence in my business that I believe leads me to success every day!Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
What makes me most proud of my work is when my community can gather my personality from learning about my brand. When they feel like they really know me just from viewing my content! I am my brand and I want to be sure I’m representing myself in a way that most symbolizes me. Sometimes it’s easy to feel like I’m just another fish in the sea. I love when someone says ‘oh you’re just as bubbly and genuine as I thought you were from your content’ that really excites me. It’s easy to be influenced by others in the industry. I’ve found that sometimes it’s important to take a break from all of the content consumption, even when it can be inspiring and exciting, it can also influence me to be more like ‘everyone else’ when what makes my brand so unique is being ‘me’.If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Definitely the Dallas Arboretum! I love wandering around and enjoying the beautiful nature there. We would of course have to hit up some of my favorite fitness studios around town- a little yoga at Core Power, a little spin at Class Studios, maybe some cardio kickboxing at Grit Fitness, etc. I love how many beautiful trails Dallas has, so we’d probably take a nice walk or bike ride on the Katy Trail or around White Rock Lake. Some of my favorite places to eat- Benny’s bagels, Rodeo Goat, Mike’s Chicken, HG Supply Co, Oddfellows, Flatbread Co. It would be rude of me not to provide taco or BBQ options while visiting Texas, so Torchy’s or Pecan Lodge. I’m not a huge drinker, so I love nightlife that also has a fun atmosphere, like the Rustic or HG’s rooftop (they have kombucha on tap!).The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Between family, friends, and my community themselves, there are so many people I should shout out to recognize! My husband is my rock. He’s my therapist, sounding board, and financial advisor for the business. He’s the one who keeps me motivated day in and day out. My entire family is a huge success factor for me really. In fact, almost everyone in my family owns their own business, so to say I have a strong board of advisors would be an understatement. My sister has played a huge role in advising me in all things. She’s the one who helped me create my first portfolio for pitching in 2016 and has continued to advise me in strategy when it comes to contracts or difficult clients since. There’s no way I would have such a strong business without her, which is especially useful in an industry where most people are solely ‘creative’ and not ‘business-minded’.