We had the good fortune of connecting with LaShawna Morrison and we’ve shared our conversation below.

Hi LaShawna, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
The single most important decision I have made that has contributed to my success is, going full-time with my business. What once started as a hobby and side hustle that I would soft sell, turned into a full-time gig for me by force. When the pandemic hit, my employer closed down their office and many of the employees were let go. I was forced to make an executive decision to go full-time with my business. The time off I now had from my 9-5, I diligently strategized different marketing techniques and ways to increase traffic and exposure to my business.

I was indeed afraid to go full-time with my business being that I barely had much business and exposure initially, so it would mean that I would have to work twice as hard to promote it consistently. Two months in, business picked up tremendously. I was very grateful for this and would say that it was a blessing in disguise that my business began thriving in the midst of a global pandemic and continues to.

I am however not where I would like to be with my business because there is so much more to be done on the back end, but going full-time with it has been a bumpy ride yet a learning experience at the same time. Choosing to start/run a business is not for the weak or faint hearted. I have developed a new found respect for business owners and grateful for the challenges and teachable moments along the way. Although I experience adversity at times, this does not make me regret going full-time with my business. I simply look at the situations as learning experiences.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Outside of running an e-commerce small business, I am a first responder (EMT) and I work in the medical field. I have been doing this for 2 1/2 years and truly enjoy it. I am passionate about helping people and saving the lives of others through acts of service in my community. While running a business full-time and working full-time as well as a first responder, what I do truly does not feel like work, simply because I am passionate about both things that I do.

Being that I stay true to myself, both of my passions, and excelling at them both are what set me apart from others. I am most proud that I am able to do what I love while making a difference in my community. I am most excited about my future endeavors and expansion opportunities for my business. More is to come however I cannot disclose too much information at the moment.

I got to where I am today professionally through research and networking. In today’s world, it’s not always about what you know but who you know. Being an introvert, it often times is hard for me to take the initiative to reach out to people and network. Seeing that this fear of face-to-face interaction amongst people was becoming my biggest downfall, I had to coach myself to overcome this. Having this fear was jeopardizing my business and I was letting letting great opportunities slip away. It wasn’t easy doing this and still isn’t but I am progressing. I would often times reach out to close friends and they would have pep talks with me and reassure me of things. That often times helped me overcome this challenge and many others.

Some lessons I’ve learned along the way is to always be yourself and live in your purpose. Although it is easy to get caught up with the wrong people, never let the negative influence of others cause you to alter your pure intentions. I have learned that sometimes the influence of others can not always benefit you, so it’s best to not always be so consumed with them and their actions. Your authenticity is what makes you, you. It is so much easier to be yourself and walk in your truth and purpose.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There is so much to do in DFW. I’d take them to the best pizza spot in Dallas; Greenville Avenue Pizza Company (GAPC). I am a sucker for restaurants with cute aesthetics and photo worthy. XOXO Dinning Room and many other places have such cute aesthetics. Deep Ellum is always a vibe and has cool bars.

I enjoy being a tourist in my own city and exploring new places where I have never been and I am sure that my friends who are visiting will enjoy the adventures as well. Cru Food and Wine Bar is my type of vibe. Perfect place for a girls night out or a casual date. The wine selections are phenomenal.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give thanks to my friends (new and old) that have been rocking with me since day one and continuously supporting my small business. From the social media shares and shout outs to making actual purchases to support my small business, I am immensely grateful for everyone along the way. Thank you all for your continuous support and always pushing me to strive for greatness and to be a better version of myself.

Website: www.laluxeshoppe.com

Instagram: instagram.com/laluxeshoppe

Twitter: twitter.com/laluxeshoppe

Facebook: facebook.com/laluxeshoppe

Image Credits
Tyler Dozier

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.